credit: BAFTA, Ubisoft
“Assassin’s Creed Shadows” (Assassin’s Creed Shadows) has been criticized by the outside world, from the choice of the main character toRespect Japanese cultureJoin history and cancelSeason ticket discontinuedamid the Ubisoft controversy The position of senior management is not clearseries vice president and executive producer Marc-Alexis Côté directly denieda current affairs.
At the recent British Academy of Film and Arts (BAFTA) Lecture, Côté spoke about the 17-year history of the “Assassin’s Creed” series and the importance of “Assassin’s Creed: Shadowbringers”. pointed out that current social media has a huge influence on people’s opinions on game works, which is an incredible challenge for developers.
credit: BAFTA
“We shouldn’t shy away from these conversations, but we should see them as an opportunity.” Kurt said that “Assassin’s Creed” has continued to explore the details of human history. from his previous works to history means embracing the richness of the scene.
For example, “Assassin’s Creed: Shadowbringers” focuses on fictional characters such as the Japanese female assassin Nao, as well as historical figures such as the African-American samurai Yasuke “Although the appearance of black samurai in feudal Japan has caused doubts and even controversy, as Nao’s fiction is also elevated because of her gender.”
“But just as it is a fact that Yasuke was in Japanese history, it is also a fact that women took up arms to resist social expectations during the war. worlds, cultures and characters.” Cotter said this is the kind of narrative that “Assassin’s Creed” wants to tell, “a story that reveals the complexity and interconnectedness of our world’s history.”
🎟️ Master class: 17 years of Assassin’s Creed
Explore the history of games through a keynote address covering the practical aspects of game development across international studios and a panel with voice actors past and present.
Tickets and more information 👉 https://t.co/CRp6LlRHOP pic.twitter.com/s0Buln8Thq
– BAFTA Games (@BAFTAGames) October 4, 2024
During the discussion, Kurt emphasized again that “Assassin’s Creed” is not a new attempt to use historical themes to develop content, “From Altaïr (the first Assassin’s Creed) to Aveline (Assassin’s Creed 3 : Freedom Mission) to Ratonhaké:ton (Assassin’s Creed 3), the cast has included protagonists of various races, ethnicities and gender identities.”
“History is very diverse, and so are the Assassin’s Creed franchise and the stories we tell. So to be clear, our commitment to inclusivity is based on respecting historical truths and respecting diverse perspectives, rather than being influenced by the current Issue-driven.”
Looking beyond the specific controversies surrounding Assassin’s Creed: Shadowbringers and looking across the artistic spectrum, the executive producer emphasized that “legitimate criticism” still has value, but must be distinguished from “attacks on motivation with bias.”
“In addition to these values embedded in the series, we are also committed to treating valid criticism as an integral part of the creative process. The community pushes us to grow, improve and deliver better games. However, the challenge today is to separate Give real feedback and biased attacks.”
“The current climate is very difficult for our creative team,” said Cote. The team has encountered lies, mixed opinions and personal attacks online only it is difficult, it can devastating.”
“What keeps me going is the strength born of faith that I see in our team every day, and I’m so proud of the Shadowbringers team for staying true to their creative vision and Assassin’s Creed core values. “
We work in the dark to serve the light… ✨
We enjoyed celebrating Assassin’s Creed on Friday with our masterclass which included a keynote from Ubisoft’s Marc-Alexis Côté and a panel with actors Abubakar Salim, Alix Wilton Regan, Melissanthi Mahut and Victoria Atkin. pic.twitter.com/WzvjmA7LaZ
– BAFTA Games (@BAFTAGames) November 4, 2024
At the end of the speech, Kurt’s decision was even more certain this will happen and asks everyone to stick to their values for creators.
Cotter pointed out that “Assassin’s Creed” has continued to include universal themes such as “fighting tyranny, protecting knowledge and identity” since its release, emphasizing that it is a work of fiction this work was created by a team of different backgrounds and faiths.
“From the beginning, Ubisoft has embraced this diversity, making Assassin’s Creed more than just a game, but a meaningful, exploratory platform wrapped in an unforgettable gaming experience.” This combination of creativity, variety, immersion and fun continues to define the series’ connection with players around the world.”
Cotter concluded with a reflection on the limits to creative freedom we build are often undermined by those who try to Use those who stop creativity, raise fear and promote hatred.”
I think we are facing what Fareed Zakaria (Editor: Time Magazine) refers to as the Age of Revolution.
Throughout history, open societies have always won in the end.
While civilization may face years of setbacks and even decades of decline, it is “openness” that continues to push humanity forward…
The answer to fighting hate is to create experiences that celebrate the diversity of our world and capture the magic of our collective imagination After all, creativity is more powerful than fear.
Q&A session,Foreign media Eurogamer When asked about canceling “Assassin’s Creed: Shadowbringers”, Kurt responded by referring to the “variation in quality” of the “Assassin’s Creed” series over the years and saying that he would “take the change this idea”, not only for this series, but also for the future.
“Players have the right to choose and choose only the best games). . “get better”.
Cote took “Assassin’s Creed: Unity” as an example of developing graphics problems and a complex system, destroying the first impression and confidence of players in Ubisoft.
“This low point affected everyone in the team, but it was also a wake-up call and reminded the team of the importance of reinforcing the quality and integrity of the player experience from day one. This lesson is still with us today. ” After much thought and analysis, Kurt recommended to the senior management to postpone the publication of “Assassin’s Creed: Shadowbringers”.
Kurt is optimistic that “Shadowmaker” will become one of the best works in the glorious history of the “Assassin’s Creed” series. make sure (Experience) fully meets the high expectations of players, we only have one chance to release this game (successfully) and it must exceed the expectations of the players.
With the delay, Assassin’s Creed: Shadowbringers can “police every detail and set a new standard for the series.” players’ time on the first day of release and a focused gaming experience.
“Assassin’s Creed: Shadowbringers” will be available on PC, PS5 and Xbox Series X/S on February 14, 2025.
