Jakarta, CNBC Indonesia – The price of bicycles of various models, from folding bikes to MTB, is on average below IDR 5 million, corrected by 20-30% due to market saturation due to the easing of the bicycle boom.
However, there is a phenomenon for bicycles with prices ranging from tens of millions to hundreds of millions, which is recognized by traders that the prices are stable, if there is a decrease, it is not significant. The upper segment is dominated by hobbyists so that it is not affected by the bicycle boom.
“Stable prices tend to rise, friends, because there is an adjustment in the price of raw materials, information from the principal, there will be an increase. The price increase is steel from the country of origin, so goods tend to increase from last year to this year,” said the Chairman of the Bicycle Entrepreneurs Association. Indonesia (Apsindo) Eko Wibowo Utomo to CNBC Indonesia, Monday (14/6/21).
He said if there is an increase in the price of bicycles in the upper segment, it will not be a problem, because consumers do not mind the price and still have purchasing power. “That’s specific, people know the quality and quality, so they dare to buy it,” said Eko.
Some bicycles belonging to this category include the BMC Teammachine SLR01 Disc with a price of around Rp. 89 million, then the Cannondale Rapha Supersix Evo Hi Mod Disc which is priced at up to Rp. 92.5 million to the Enigma Exemplar which is priced at Rp. 209 million and others.
This condition is different from cheap bicycles with prices below Rp. 5 million from folding to MTB. The reason is that these bicycle buyers are current followers of the bicycle boom at the beginning of the pandemic.
“For folding bicycles, there is a price that is not normal to increase, because demand is high. So people are tested for what price to take. Usually, a profit of Rp. 500 thousand is tested and a profit of Rp. 2 million is sold. That is the normal price, apart from importers and producers testing the price. , because the goods at that time were difficult,” explained Eko.
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