Mark DonovanNFL champion president, Kansas City Chiefshe pointed out the positive effect that the pop star’s love affair has had on the team. Taylor Swift y Travis Kelce.
“I think the best thing I can say about the whole relationship and the impact it has had on us is “Taylor Swift is a true member of Kansas City Chiefs royalty.”the manager said before the ‘CNBC’ cameras.
Since last September, the ‘All Too Well’ singer and three-time Super Bowl champion They began a friendship that fueled the popularity of Travis Kelce, the Chiefs and the NFLdue to the singer’s regular presence at the team’s games.
Taylor Swift once again cheered on Travis Kelce in an NFL game and the Kansas City Chiefs won again, this time over the Los Angeles Chargers 31-17.
It was one of the first benefits 400% increase in sales of Kelce’s number 87 jerseyelastic that before he began his relationship with the singer was not even among the 10 best sellers in the NFL.
Last January, according to data from Apex Marketing Groupa company specializing in advertising and brand consulting services, Taylor Swift gave the NFL and the Chiefs an economic impact of $331.5 million.
“It’s really a perfect situation because you have a music superstar and you combine it with an NFL guya respected and high-profile athlete,” Eric Smallwood, president of Apex Marketing Group, said at the time.
Such a positive situation graised suspicions that the romantic relationship was based on a market strategistsomething Mark Donovan denied.
“I would like to say it was a ‘marketing’ strategy, but It is a true friendship and we are happy to have it.. Taylor is a true fan, that’s important to our fans and it’s important to us; It’s something we try to respect,” said the team president.
“We’re not trying to profit from this. “We’re trying to celebrate it, but it’s not about doing too much or showing it at every turn or anything like that,” he concluded.
The Leaders once again break audience records
The champion Kansas City Chiefs broke the viewership record again in the 2024 NFL season, this time from 31.2 million viewersin Sunday’s loss to Buffalo Billswhich ended his undefeated record.
This table best since the 2007 seasonnot taking into account games on special dates such as Thanksgiving or Christmas, according to ‘Sports Business Journal’ and Nielsen.
Patrick Mahomes, of the Kansas City Chiefs, avoids Jordan Phillips, of the Buffalo Bills.
The 31.2 million views also represent his fourth-longest streak since the 1988 seasonnot including Thanksgiving games.
Kansas City’s popularity has grown in the decade that matches his winning streak in which he played in four of the five recent editions of the Super Bowl.
In this campaign, in which he tries to be the first team in the history of the NFL Win the Super Bowl three times in a rowhas appeared in four of the five most watched games.
In addition to the first place that his duel against the Bills last Sunday meant, the the second window followed by 28 million viewersa mark he set in the opening game of this season in which he defeated the Baltimore Ravens on September 5.
The second week saw him maintain that momentum and earn him a third best record: 27.9 million views in the game in which they beat the Cincinnati Bengals.
The fifth position among the most watched games was obtained by the week 7 clash in which beat the San Francisco 49ers in a broadcast they adhered to 27.1 million viewers.
It’s just the duel between Baltimore Ravens and Dallas Cowboys of the third week standing in a monopoly way of later conflict. The single star team, despite losing their campaign, had a record 27.3 million views in that game.
In the eleventh week of this season, the average audience per NFL game 17.5 million, the highest since the 2015 campaign.
2024-11-21 11:50:00
#President #CEOs #relationship #Taylor #Swift #Travis #Kelce #marketing #strategy..
**Beyond winning, what specific marketing initiatives by the Chiefs organization can other NFL teams, regardless of market size, emulate to build stronger fan bases and increase viewership?**
This article highlights the incredible rise in viewership for Kansas City Chiefs games, driven by their sustained success and star quarterback Patrick Mahomes. Here are some open-ended questions divided into thematic sections to facilitate a discussion:
**Section 1: The Power of Winning**
* How much of the Chiefs’ viewership surge is directly attributable to their on-field success? Could a team with similar marketing strategies but a less impressive winning record achieve similar results?
* The article mentions the Chiefs’ streak of four Super Bowl appearances in five years. Does this level of consistent competitiveness build a loyal fanbase that transcends casual viewers?
**Section 2: Marketing & Branding**
* How effectively has the Kansas City Chiefs organization leveraged Patrick Mahomes’ star power to attract new fans?
* Beyond the quarterback, what other factors contribute to the Chiefs’ brand appeal and marketability?
* What lessons can other sports teams, particularly those in smaller markets, learn from the Chiefs’ marketing strategies?
**Section 3: Broader NFL Trends**
* This season’s average NFL viewership is impressive. What larger trends in sports consumption (e.g., streaming, social media) might be contributing to this?
* The article mentions the Baltimore Ravens-Dallas Cowboys game as an exception to the Chiefs’ dominance. What factors contribute to the popularity of certain matchups, regardless of team dominance?
**Section 4: Future Outlook**
* Can the Chiefs maintain this level of viewership if they experience a dip in performance?
* What challenges might arise as the NFL continues to navigate an evolving media landscape?
* How might the Chiefs capitalize on their current popularity to expand their fan base globally?
Let me know if you’d like to explore any of these themes in more depth!
