Original title: “Intangible Cultural Heritage + Popularity” village songs are louder and louder
Short videos, live broadcasts, and big stages connect invisible folk culture and tangible pastoral villages, making a useful attempt to empower rural revitalization with culture.
3 live video broadcasts, nearly 120 million views, and nearly 8 billion short video topics… Recently, the “Country Super Bowl”, a large-scale village song competition in Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, has become a national cultural heritage. The unique expression of “culture + pop culture” has attracted the attention and resonance of online and offline audiences.
“The performers are fellow villagers, they speak the local accent, they sing the nostalgia, and the dance is the nostalgia!” A netizen commented, explaining the reason why this village song competition became popular.
Village songs one after another made farmers in the fields pick up the microphone, and songs scattered in the mountains, rivers, lakes and seas sang on the stage. The songs of the Dong people are magnificent, the flying songs of the Miao people are high-pitched and loud, and the duets of the You Fang people are delicate and melodious… The singers from eight villages in Shili not only used their unique voices to sing “Toasting Song”, “Blowing the Wood Leaves while the Wood Leaves Are Green” and other very different styles Dong and Miao songs, and even adapted and sang songs such as “The Most Dazzling National Style” and “The Girl from Dabancheng”. In a warm and festive atmosphere, songs with local accents sang out the spirit of the people and the deep nostalgia of the local villagers for this land.
One by one, network cables have brought the local folk customs of Miao and Dong villages into the public eye, and also stimulated the vitality of innovation and creation of intangible cultural heritage. In the past, excellent traditional cultures such as Lusheng dance and intangible cultural heritage costumes were hidden deep in the mountains. Nowadays, through the Internet, special musical instruments such as the corbeled qin and the Lusheng are ringing in their ears, and brightly colored national costumes are presented before their eyes. Countless netizens have been able to appreciate the Dong Village with its beautiful scenery, people and culture. Not only that, in addition to three offline village song competitions, the short video platform Kuaishou also launched the “Village Bowl Challenge” and “Village Bowl Online Live Contest” to explore more features with folk customs through in-depth online and offline linkage. Country Show.
The smiling faces make people see new possibilities for the revitalization of rural culture. Village song competitions are inherited from folk cultural forms. The echo of ethnic songs and popular songs in the competition makes the tradition more “popular”. Rely on “old skills” to open up “new tracks” and transform “old traditions” to activate “new power”. Whether it is the villagers competing on the stage or the Kuaishou experts participating in the performance, they present the simple and rich local customs and long-standing unique national culture of southeastern Guizhou, vividly showing the beautiful picture of the countryside in the new era.
Cultural revitalization is an important cornerstone of rural revitalization and an important source of endogenous power for rural development. Short videos, live broadcasts, and big stages connect invisible folk culture and tangible pastoral villages, making a useful attempt to empower rural revitalization with culture. It is expected that more loud village songs will be heard on the land and among the mountains and rivers, spreading the cultural charm of ancient intangible cultural heritage wider and further. (Tang Chen)
