Home » Entertainment » The Power of Sound in TV Advertising: How Whispers and Rustles Impact Consumers

The Power of Sound in TV Advertising: How Whispers and Rustles Impact Consumers

It is said that we eat with our eyes. But hearing how someone bites into a hamburger or spoonful of yogurt is becoming increasingly important in TV advertising. Nowadays, even when lip gloss is promoted, it is with the ‘ssh’ sound of the brush. Do whispers, rustles and gasps really have that much effect on us? Leen Renders from Het Geluidshuis explains.

Nadine Van Der Linden 06-02-24, 2:00 PM

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2024-02-06 13:00:33


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