The Potential of Generative Artificial Intelligence in Creative Agencies: An Honest Discussion

From left: Kim Alexandra Notz, KNSK, Stefan Schumacher, Territory, Meik Vogler, Yours Truly in conversation with HORIOZONT editor Santiago Campillo-Lundbeck

A new campaign in a few hours? Colorful, shimmering visuals at the touch of a button? It was assumed a few months ago that generative artificial intelligence could become a superpower, especially for creative agencies. But there was no sign of exuberant euphoria in the agency talk at the HORIZONT Digital Marketing Days. On the contrary: KNSK CEO Kim Alexandra Notz in particular finds clear words.

The discussants are defined primarily in business – in addition to the KNSK boss, they were Territory managing director Stefan