The Pokémon Company wants to keep the franchise alive for “hundreds of years”

Since its inception, the franchise Pokémon has always been questioned. The pocket monster trend had an initial boom thanks to the animated series that accompanied a whole generation of children who are now adults. That, together with the Game Boy video games, quickly turned it into one of the most prolific sagas that has survived. more than 25 years. Currently, veteran players have certain doubts about the future of the saga, but The Pokemon Company insists that will keep Pokémon alive “for hundreds of years”.

With those same words, the director of operations of The Pokemon Company Takato Utsunomiya has revealed it in a interview with The Guardian. The company has plans to continue the legacy of a franchise that seems to have no limits, although it is now in a process of reinventing itself both in video games and its anime with new stories and characters. “Our objective is keep Pokémon alive for hundreds of years, ensuring that they survive well beyond our lifetime.”said.

The Pokemon Company wants to focus on keeping children interested

Interestingly, Pokémon has a very loyal adult audience for those beginnings we were talking about. A boom that is still very much alive today, but The Pokemon Company wants to look to the future to maintain the interest of new generations. This is the only option to continue pocket creatures for hundreds of years.

“It’s easy to focus solely on adults: they have lots of disposable incomeyou can see their reactions in real time on social networks… But we must make sure keep children’s interest More smalls. Children are very honest: they will not play something they don’t like. If your brand looks old or boring, they will discard it immediately.”Utsunomiya explained about the company plans.