In a lawsuit between Epic Games and Apple, Microsoft also testified that no generation of consoles The Xbox has not earned a single dollar yet. This opened up the well-known topic of losses in sales of game consoles, respectively. the need for their manufacturers to subsidize each piece of their own in order for the retail price to be competitive. It is then in the interests of Microsoft, Nintendo and Sony to optimize production so that, even with the help of declining costs, the amount is offset or a turnaround in profit, which Nintendo, Microsoft is clearly doing at all, and Sony will succeed with the PS5. soon.
As part of the presentation for investors – where the morning report on the probable release came from Uncharted 4 na PC – Jim Ryan spoke, suggesting that the standard edition console with mechanics could finally start earning Sony. According to the president of Sony Interactive Entertainment, the costs are already starting to equal the average wholesale price, and the expected break should occur in June. “I am pleased to say that the PS5 will be profitable from next month. And since then, we expect it to gradually become more profitable, “said Ryan. He also added that sales of the PS5 with drives significantly outweigh interest in the digital edition without optical drives, and Sony does not expect this trend to change in the current financial period. However, in the life cycle of the fifth PlayStation, according to Ryan, there may be a slight increase in the ratio of the digital edition, but even so, the Japanese company does not expect anything significant.
But even if that didn’t happen, it wouldn’t be a big deal for Sony. During the presentation, it was stated that most of SIE’s sales are generated by sales of software, services and peripherals, with the scissors opening up more and more every year. While in the financial period of 2013 – when the PlayStation 4 was launched – the ratio was approximately 50/50, in the past fiscal year it was already 20/80 to the detriment of hardware sales. However, the question is what the numbers would look like if there was no coronavirus pandemic and there was no acute shortage of chips, resp. the consoles themselves. In any case, this is encouraging news for Sony and therefore the players – on the one hand, it is revenue that will be reflected back in the case of the Sony gaming division, and on the other, it is a promise that we can expect a reduction in the retail price in the future. However, it is still too early to make such considerations, and it will most likely not happen until a new revision is introduced, or Sony and other manufacturers will rely on game console packages that will keep the price at the same or very similar level.
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