Today, petrol belongs to the wings of the parent group Orlen. Newly, her gas stations will take over her name. The first eight pumps are expected to change this year.
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Benzina filling stations, the leader of the Czech market, will be gradually renamed Orlen. The Polish company PKN Orlen will make a change to the first eight pumps in the Czech Republic by the end of this year. As now, there will be elements of both Benzina and Orlen on them, but the name Orlen will become dominant, for example, on totems with prices or in the name of the station. More stations in the network are to follow in the coming years. This follows from information from ČTK and a recent statement by PKN Orlen. The Benzina brand has been operating on the Czech market for more than 60 years.
Since 2018, PKN Orlen has been the sole owner of the domestic petrochemical holding Orlen Unipetrol, to which the Benzina Orlen network belongs. From the announcement of the Polish company from the beginning of September, it is clear that the company is gradually unifying the names of pumps in all countries where it operates. Apart from Poland and Lithuania, where the company’s pumps already have the Orlen label, these are the Czechia, Slovakia and Germany. Already at the beginning of this year, PKN added the name Orlen to the name of the Unipetrol holding and the network of Benzina petrol pumps.
In the Czech Republic, Benzina operates 421 filling stations and is a long-term market leader with a market share of 25.2 percent of retail fuel sales. Benzina has 15 stations in Slovakia. “All of these devices have already been marked and now operate under the name Benzina Orlen. In Slovakia, the rebranding process will start in October and will cover ten stations, and in December it will start in the Czech Republic at eight selected stations, “said the Polish company.
According to ČTK, PKN will gradually rename individual pumps in the Czech Republic, depending on how it will reconstruct individual filling stations. In recent years, the company has innovated tens of pumps a year. “The Orlen Group is present in more than 110 countries around the world and more than half of its revenues come from foreign markets. In order to strengthen the group’s position in global markets, we strive to further develop the Orlen Group’s retail network in Europe. For this reason, we are strengthening awareness of Benzina’s affiliation with the international network of Orlen filling stations, “the Polish company’s press department told ČTK.
The company has previously investigated the possibility of changing the name of Benzina pumps. In 2011, the company launched a test project, when Benzina in the Czech Republic transformed several filling stations into Star and Orlen brands.. In recent years, however, the company has dampened these plans as well as other Benzina Plus brands. However, the network gradually increases the awareness of Czechs about Orlen – a horse, which is the emblem of Benzina, added in 2019 at selected places and products of gas stations of the Orel network as the emblem of Orlen.
Last year, the Benzina Orlen network’s operating profit fell by 11 percent year on year to 1.8 billion crowns. The reason for the decline, according to the company, was the effects of the covidu-19 pandemic, which caused lower mobility of the population and the corporate sector and a decline in sales of fuels. On the other hand, sales in the non-fuel segment increased by eight percent year-on-year, as gas stations served as alternative places to buy food and refreshments during the emergency, the company said.
The national company Benzina was established during the nationwide economic reorganization on April 1, 1958. Orlen Unipetrol and Benzina Orlen have been part of the Polish PKN Orlen Group since 2005. At the end of 2015, Benzina became a subsidiary of Unipetrol RPA (now Orlen Unipetrol RPA), a subsidiary. by Orlen Unipetrol.
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