The human factor is often underestimated in number-driven e-commerce. The quality of a team often determines how well a project runs. So what does the perfect ecommerce team look like? We asked six online retailers. Part 2: Friends.
A diverse team with different strengths and perspectives is important to Sebastian Staendecke, Head of Marketing at Bergfreunde. In addition, he relies on so-called T-shape profiles: These are specialists in a subject who also have a good understanding of other disciplines.
In his department, Staendecke makes sure that brand and performance marketing find a common basis despite fundamentally different orientations and objectives. And: The team must have its own data analysts and developers on board in order to be able to act independently and react quickly.
There is no ideal situation for his team, this is constantly changing because the company is a rapidly growing company. “For example, working with existing customers, CRM, is more central to us today than it was two years ago,” explains Staendecke. He relies on a mixture of “experienced marketers and young high potentials”. He knows exactly which people fit into his team: “At the Bergfreunde, people thrive who are up for growth, who see change as an opportunity to help shape something, to develop something new. Managing the status quo is fine with us not.”
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2023-05-04 06:07:46
#Bergfreunde #marketing #team #set
