The perfect body – in content marketing. How to create the optimal newsletter!

Are you a sole proprietor and know that newsletter marketing is number 1 in online marketing? Congratulations, that’s correct ‒ There is no other channel that you can reach your optimal target group better. More sustainable. With those topics that are relevant to them. With exactly that text that has to have a perfect body of text.
If you play by certain rules here, this newsletter and your e-mail list will become your pure gold. Because newsletter marketing brings you the right audience and it stays loyal to you ‒ if you follow the 3 strategies below.

Is it laughing at you? The famous white sheet of paper? – Forget it. You have better things to do than let writer’s block or ideas block you.
Invest some time in your strategy and deal thoroughly with yourself, your vision, your mission and your goals. Writing a “strategy paper” pays off, because your content plan, your schedule and your ideas for a certain period of time are derived from it. The content comes naturally when you have the whole in mind.

Strategy 1 for an optimal newsletter – know your target group

Are you one of those people who come into contact with others very easily? Or do you find it difficult to reach out to others because you think that it is way too intrusive, especially when you talk about your product / service? I can comfort you, if you belong to the 2nd group – it wasn’t always easy for me at the beginning either, and I often thought, “I can’t fall into the house with the door, how does that come across?”. Nevertheless, as an entrepreneur you have to know your target groups really well in order to convey the right messages to them and to convince them that it is precisely your own solutions that conquer their problems. You have to talk a lot with your target groups, ask them where the problem is. How do you do that
In the offline world there are many ways to meet your target groups – a networking event here, a cooperation partner meeting there. And you already know new people.
But in times like these we have to rely on ourselves and – move space. We have to find our target groups online. Rather, we have to make sure that they find us. We need to be visible online. Even for shy entrepreneurs, getting in contact online is much easier and you can immediately and relatively quickly get the right people excited about your offer. If you know the rules.
Online you impress with excellent content – of course it shouldn’t remain your sweet secret. You have to publish it already. First on your website and in parallel in social media channels relevant to you. Maybe later on your blog?
And you have to be persistent, think long-term, show fitness. So that you really understand the problems of your target groups, you join groups on social media, talk to them, give advice, help the people there with your tips. So after a while, and if you do this consistently, you will identify yourself as an expert and people will start to be interested in you. And to trust you.
And after a while they come from these forums, groups, … to your website, on your blog and finally to you because they want to work with you. Your website should have plenty of options – in the right places – for them to sign up for your newsletter. Because don’t forget, your newsletter subscribers are your real gold. You will be in contact with them from the moment you register, which will become closer and closer if you do it right. They care about your content, don’t let them down.

What does it look like now, the “perfect body” of your text, and what makes a successful newsletter?

Strategy 2 for an optimal newsletter – Texts tingling stories & gripping teasers

Have you ever found the Problems of your targeted audiences studied, then go on to it, in your texts the solutions to formulate for it. And as a tip from years of marketing texts, I’ll give you that people tend to “Pain” Pain, respond as to “Gain”. That means you could her biggest problem, her biggest pain as Subject write in the first newsletter and in Pre-Header, the line under the subject, teaser the solution for a moment. This is how you arouse curiosity on what comes inside and increase the willingness to click and thus the Clickrate by a multiple. Try it out;) More clicks mean more traffic on your website, which means that the search engines also find your website sexy and – rank you higher.

Subject: Do you have writer’s block and too few ideas for your newsletter?
Pre-Header: 7 golden rules on how to address your optimal target groups with the perfect newsletter.

Then present inside the newsletter the first three rules and link to one coolen Button-Text on the appropriate Landing Pagethat you have prepared in advance and where you can read the entire 7 golden rules. It goes without saying that your tips have to be top notch and that readers will benefit extremely from them. You put that on your landing page nächsten Call-to-actionwhich leads you to contact you now, order something, buy something, discover something now, and much more. – your strategy, your plan.

Some “technical” aspects are also crucial: How do you set up your newsletter, how do you upload your addresses? What is the ideal design for an item? Where do you place call-to-actions, exactly so that they most likely clicked and lead to your landing pages? How do you create the template in your corporate design, so that Recognition given is? Which system is recommended at all?
All of these things depend on your tact and common sense, among other things. And also a little on what you like and what you like. In this way you can create a good user experience for your newsletter. I can recommend sendinblue to start with. A relatively self-explanatory, user-friendly system that you can try out first in a free version.
You can do that from a Explain to an expert and then get started yourself. It’s a lot of fun!

However, there is one thing you should keep in mind: Content to produce for a newsletter you should only thenif you have your subscribers something relevant have to communicate. And if the Content simply good is. And search engine optimized. And funny, creative. He should have one real added value and your users always advantages Offer. An “early bird” offer. A way to pre-register for something before everyone else can. A new product that is not yet on the website, and much more.

Ideally, you send out your newsletter regularly. You will see that your target group looks forward to it every time. Care for really good stories, but just “teaser” them – the whole story comes in one Blog articles, on the Website or on a specially prepared one Landing Page. And then there is sales.
A mix of “Behind the scenes”, News, hochqualitativer Information brings variety and you reinforce this embedded videos, moving images, images, infographics, … and above all with one good writing style., nothing can go wrong. Correct spelling is a must-have. Otherwise your readers will think you are not trying hard enough for them. Let ‘s proofread. Many do that. You get better and better over time.

Strategy 3 for an optimal newsletter – Create your content plan and get started

Stressfreier is the writing of newsletters for you, if you get one Newsletter-Contentplan that is integrated into your overall content plan. This can be kept in a simple Excel sheet and should roughly contain the content-related timetable of your strategy. There are very good templates, you can also request mine at [email protected] . For example, if you plan to receive 1 newsletter per month, then you should think about 12 topics in advance that you will spread out to your target groups at regular intervals over the year. Embedded in your respective strategy, you can download the newsletter for the Announcement of product launches very well used to get your target audience in the mood, To arouse anticipation and about them prepare for purchase. Always write motivational texts, use positive vocabulary. Words like “Not” and “no” remain unnoticed by the brain;) It ignores them. There are certain “Power words“To use with increased click rates and one longer residence time to be rewarded. The search engines also appreciate this. How do you find topics? Solve your customers’ problems and pack this content into an exciting story. Under no circumstances should you list product benefits, that was yesterday. Get your audience with sparkling headlines and top it all off with short, crisp messages. You can get more content tips here.

After a while you will have produced enough and can therefore reprocess this content – without much effort but with an extremely large effect. You read how you do it exactly in this blog article.

Leave me your comment when you have had your first experiences with newsletters and tell me what you noticed particularly positively and how you convinced your target groups of you. Also tell us what problems you have encountered so far. In no case will you ignore this online tool. There are opening rates of up to almost 30% – on social media you organically wait in vain. Call me for a Free strategy talk, if you fancy a fountain of ideas for your newsletter marketing: 0660 / 2100 285

Stay healthy & become a text nerd!
Greetings from Daniela

PS: Subscribe to mine now Newsletter with lots of insider tips from marketing practice – you will receive this as a thank you free pedometer plan. – a valuable checklist that shows you step by step how to get marketing and online fit and how you can start implementing it immediately. This is how you build up a marketing with which you become visible online and with which you sell. Permanent, sustainable and stable.

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