The federal opposition parties are in the lead.
Last year, all Belgian political parties spent a total of €5 million on Facebook and Instagram advertising, up 6% on the previous year, according to data from the Adlens collective released Wednesday morning by RTBF and VRT .
As in previous years, opposition federal parties still spend the most on Facebook and Instagram. The N-VA, the Vlaams Belang and the PTB/PVDA (French and Dutch pages) thus spent €3.579 million, or 72% of the total amount spent by all parties.
“These numbers are very high. And Flanders is the spending champion on Facebook“, emphasized VRT Jan Steurs, a researcher at Adlens. “It far surpasses countries that held elections last year, such as Sweden, the Netherlands or Hungary. With N-VA and Vlaamse Belang, we have two parties in the European top 3“, He added.
Belgian
