The pandemic does not break the belief in the possibility of strengthening the Latvian brand

This year, as the pandemic continues, the number of places to eat has fallen by about a third. Unable to recover from the turmoil caused by the “crown virus”, business has to cope with the consequences of the war started by Russia in Latvia as well, however, the operation of bars and cafes still attracts many. And opportunities are always there.

“However, it is recommended to measure at least seven times, make a sound business plan, anticipate a variety of conditions, including full, half-full, partial fulfillment, calculate how long you will have to invest, how much you will have to pay in taxes, and only if the” math “matches, try, “says Ernando Gamarra.

He gained a fortune in the café industry by developing one of the fast food restaurants “Subway” in Riga together with his business partner Daumants Pabris. This school, running an internationally known chain of franchises, following strict requirements, was really good and is still useful today. “This experience took us to Hedgehog in the Mist. By joining forces, our goal is to make it a successful Latvian franchise,” he says. The businessman currently owns seven “Hedgehog in the Mist” cafes – franchises, he is also one of the co-owners of the brand, but in total there are 18 “hedgehogs” operating throughout Latvia. At present, with the creators, founders and franchisors of the brand, the arrangement of the “farm” has started, the establishment of a clearer structure and relations; the formal side is still in the process, he is ready to talk about it later, now we are talking more about the pandemic, the impact of the war on business, the upcoming season, the specifics of this business.

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