The Orsay clothing brand, known for its stylish and affordable range, returns to the Polish market. This time, however, we will not see it in traditional stationary stores, which disappeared from the Polish retail landscape in 2022. The brand opted for a different sales format.
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The history of Orsay in Poland began in 1997, when the charming town of Czeladź hosted the first store of this brand. The success of this place was immediate and opened the way to further development of the brand in Poland. In 2002, Wrocław became home to the headquarters of the Orsay brand for the countries of Central and Eastern Europe.
Over the years, Orsay gained more and more popularity, and its stores began to appear in various parts of the country. At the peak of its expansion, the brand had approximately 130 stores located in 45 Polish cities.
Nevertheless, June 2022 brought sad news for the brand’s fans. Due to financial problems, Orsay decided to suspend stationary sales in Poland.
The brand’s return to Poland
Now, we are optimistic about the return of Orsay, this time in an online version. The new online store will enable customers from Poland to shop with delivery straight to their door. Although not being able to try on clothes in a store may be an inconvenience for some, online shopping offers convenience and a wide selection without having to leave home.
The decision to switch to online sales proves the brand’s ability to adapt to changing market realities and perceived consumer needs.
Will Orsay be able to repeat its stationary successes in the online world? We don’t know that yet. Nevertheless, the enthusiasm and impatience of many Poles regarding the return of this favorite brand to the domestic market, even in a new form, cannot be overestimated.
Editor-in-chief of the website. Graduate of Journalism and Political Science from the University of Warsaw. A long-time IT journalist and reviewer of computer programs and games. He loves Warsaw, books and cinema.
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2023-10-28 19:33:00
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