The Moroccan National Tourist Office (ONMT) is organizing a tour called “Light Tour” in three strategic cities of the globe, namely Paris, London and New York, the day after the launch of the international campaign “Terre de Lumière” which is being deployed currently in about twenty countries.
Adel El Fakir, Director General of the ONMT, as well as a delegation of Moroccan tourism professionals, will travel to these capitals to meet travel prescribers, tour operators, airline managers and business leaders. opinion of each country.
This delegation includes in particular the president of the National Confederation of Tourism, Hamid Bentahar, as well as several presidents of federations and CRTs, in particular, the president of the National Federation of the Hotel Industry, Lahcen Zelmat, the president of the National Federation travel agencies, Mohamed Semlali, as well as the president of the Regional Council of Fez-Meknes, Aziz Lebbar, even the president of the CRT of Rabat-Salé-Kénitra, Hassan Bargach and the president of the CRT of Casablanca, Othmane Cherif Alami.
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From May 17, it is in Paris that the ONMT teams and Moroccan tourism professionals will meet French decision-makers. The next day, May 18, it is in London that the same team will hold a similar meeting with English decision-makers, specifies the ONMT, adding that finally on May 19, it is in New York that the delegation will meet with American officials. .
According to the ONMT, this “Light Tour” thus comes in the continuity of the unprecedented deployment of the international campaign “Terre de Lumière” and thus confirms the commercial and promotional approach of the Office whose objective is that Morocco quickly recovers its position before the crisis.
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