This three-day tour took the team from the Moroccan National Tourist Office (ONMT) and its delegation to France, the United Kingdom and the United States. Its objective is to promote Morocco as a destination in these strategic markets, capitalizing on the launch of the new international communication campaign “Morocco, Land of Light”, indicates the ONMT in a press release.
The ONMT thus presented in New York the repositioning of the Morocco brand in the face of major players in the travel industry, such as the Internova and Wonderland groups, mass media like CNN and you New York Times, as well as lifestyle columnists and renowned influencers, underlines the same source. It is also an opportunity to showcase the destination’s strengths and explore new opportunities for collaboration with American tourism players.
“It was essential for us to meet the prescribers of this crucial market. By continuing to forge ties with the key players in tourism in the United States, we are making sure to strengthen Morocco’s position in this very competitive market,” said Adel El Fakir, director general of the ONMT, quoted in the communicated.
“The United States is a major tourism market internationally, with more than 90 million travelers abroad every year, who are distinguished by high purchasing power and a strong desire for a change of scenery. This market therefore has significant growth potential for the Morocco destination,” he continued.
Driven by a new spirit of collective conquest, the ONMT and its partners will continue in the coming weeks to visit other strategic and emerging markets, in order to strengthen the impact of the new Morocco brand communication campaign, the statement concludes. .
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