The 4th Exhibition of Cultural Tourism on the Grand Canal (hereinafter referred to as the “Sport Expo”) closed in Suzhou on 25 September. According to incomplete statistics, a total of nearly 100,000 people-times participated in the six themed exhibitions and related activities of the Games, and the online audience exceeded 370 million people-times.
This year’s Olympic Games actively adapt to the new situation of normalization of epidemic prevention and control, innovating conference mode, online and offline interaction, on-site and off-site connection, focusing on technological empowerment, strengthening international elements, planning and holding the opening ceremony and themed performances, there are 13 activities in 5 main sections including night tour of the ancient canal, exhibition, thematic forum and interactive link.
It is understood that the six themed exhibitions attracted a total of over 4,000 people from over 900 units from 72 cities and more than 20 countries of China. Among them, the international exhibition “The meeting of the silk road and the canal” attracted 105 companies from Central and Eastern Europe, South Korea, Germany, the Netherlands, Italy, Thailand and other countries to participate in the exhibition. The international exhibition “Meet the Silk Road and the Canal” presents a total of tens of thousands of showcase products from 24 countries on display and sale. The Italy Pavilion highlights the theme of “2022 Year of China-Italy Tourism” and hosts an extraordinary inauguration Tanzania holds a special promotional event, coffee and wine tasting, Muay Thai, African dance show, handmade felt and others forms of activities are popular, effectively promoting the canal city and the towns along the “Belt and Road” to deepen exchanges and cooperation in the field of cultural tourism and continuously strengthen the international influence of the Grand Canal cultural tourism brand.
Relying on leading online companies, this year’s Games Expo has innovatively built a digital exhibition platform for Games – “Online Games Expo”. Visitors can “visit” the Expo without leaving home to appreciate the charm of the canal and savor the culture of the canal. The online sports exhibit has purposely created a unique trading and exchange platform for multiple parties, providing multiple exhibitors and buyers with a comprehensive, thoughtful, convenient and efficient exhibition guide and sales transaction services. According to incomplete statistics, the online sports fair has provided more than 2,200 exhibitors and more than 500 buyers with online consulting, communication, booking, transaction and other services, and the cumulative number of page visits has exceeded 200 million, promoting the fair sports online The volume of intentional transactions reached 146 million yuan.
(China Daily Jiangsu reporter station)
[Direttore responsabile: Shu Liang]
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