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Italy has quickly become one of the top global powers in tennis, thanks to a well-structured investment over the years focused on event organization and talent development from grassroots levels. As a result of this and the emergence of great talents, with Jannik Sinner as a standout, a recent study by Sports Finance reveals that tennis has become the second most followed sport in the country, just behind soccer. In 2016, the same study showed that tennis had less following than Formula 1, volleyball, athletics, and swimming.
How popular is tennis in Italy? 🇮🇹
2016
Tennis: 21%
Formula 1: 34%
Volleyball: 32%
Athletics: 30%
Swimming: 32%2024
Tennis: 39%
Formula 1: 38%
Volleyball: 31%
Athletics: 31%
Swimming: 29%Eight years ago tennis was followed by just 21% of the sports fans in Italy, now that… pic.twitter.com/lyGy5JOBLV
— Mario Boccardi (@marioboc17) October 13, 2024
This news is an automatic translation. You can read the original news, The figures that demonstrate the tremendous media growth of tennis in Italy
