At the end of the eighties, while a 17-year-old Claudia Schiffer was enjoying herself with her friends in a nightclub in Düsseldorf, her beauty was such that she dazzled a Metropolitan agent who hired her. From that unexpected moment, her life changed and she began to pose for the best photographers and brands in the world, thus consolidating her name and face as one of the most sought after and richest in history of modeling. Today he surprises us again with his latest project.
© claudiaschiffer
We would never have imagined that this icon of the ’90s would join forces with one of the most influential twenty-something businesswomen in the industry, Hailey Bieber!! The one who a few months ago became a new mother with the artist Justin Bieber, has revealed on social networks her new success related to beauty brandRhode, with whom he is positioning himself as a good example to follow. It turns out that the aforementioned German is the face chosen to present one of her new products that will land on October 28, a intensive and deep hydration night balmwill be available for 50 euros.
© Rhode
© Rhode
In black and white, with her characteristic long, casual blonde hair and tasteful knitwear, this is how she has posed for photographers. Being the new ambassador of a brand as revolutionary as this one is quite an achievement. And not only because it is the first time he has worked for the niece of Hollywood actor Alec Baldwin, but because he holds the title of being the only one top model from that glamorous time that has made it. Although we remember that Rhode has already had other names such as Candice Swanepoel, Tina Kunakey, Paloma Elsesser…
© Rhode
© Rhode
The business strategy that he has copied from…
With these powerful alliances like that of Claudia Schiffer, Hailey manages to achieve much more visibility that ends up translating into great monetary benefits in her bank account. A impeccable, photogenic and viral business strategy which has seemed quite familiar to us. What other celebrity uses supermodels for their advertising campaigns? Kim Kardashian! And as our protagonist confessed a while ago, during one of the episodes of her own show on YouTube, Who’s in my bathroom?, Kim was the first person she called for advice on her brand! So we can say that this time he has been inspired by his millionaire steps, will he achieve the same result?
© Rhode
© Rhode
