Do health crisis and economic crisis go hand in hand? This is what one might think when we see the collateral damage caused by the COVID-19 epidemic on the global economic fabric. And Guadeloupe is no exception.
In our archipelago, many companies, VSEs and SMEs, are bearing the brunt of the consequences of the health crisis. Illustration with the Nina des Îles brand. After more than 20 years of existence, the brand specializing in the sale of cosmetics, hair products and even make-up has decided to shut down.
Immediately announced on its Facebook page, the information did not go unnoticed and generated a slew of comments and shares paying tribute for the majority, to the brand established in Guadeloupe for 22 years.
The closure of Nina des Îles, owned by the Blandin group, resounds like a thunderclap in the local economic sphere.
The health crisis and its consequences
In its press release published yesterday on its Facebook page, the Nina des Iles brand explains that the health context strongly affects the store’s activity in Guadeloupe… Even relying on a rather original argument, namely that with the port of the mask, women and men wear less makeup…
One crisis too many, which seems to have prompted the group’s brand to finally lower its curtain after more than 20 years serving Guadeloupe customers who have not failed to multiply tributes and thanks on social networks. .
Nina des Îles, an institution that is disappearing from the local economic fabric with the consequences that this has for jobs or commercial collaborations… Bad news that is not reassuring from an economic point of view, at a time when the hypothesis of a reconfinement in Guadeloupe cannot be ruled out…
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