There are those who give it for the hand cream (pre-covid addiction), for the moisturizing lipstick or for the hairspray, preferably in industrial packaging. James Read was given early by self-tanners. His passion has made him a celebrity at the height of those who idolize him: Lady Gaga, Olivia Colman, Richard Madden, Clive Owen, Jessi J, Ellie Goulding, Mariah Carey or Ryan Reynolds. YOUR bestseller? A revolutionary self-tanning mask for night use
The great thing about self tanners is that they are the fastest and healthiest way to show off a tan that looks authentic. The bad? Artificial shades, telltale spots on the palms of the hands after application, irregular pseudo-tanning, ephemeral results …
James Read spent 16 years working with photographers, designers, actors and models. They all demanded the same thing: a flattering tone for the skin, that was natural and did not attack it. After trying hundreds of formulas whose effects he saw in the merciless light of spotlights in photoshoots, shootings and fashion shows, James decided the time had come to design his own line. Aware that these types of treatments are as desired as they are feared, he decided: “My mission will be to develop products that change the image that people have of self-tanning.”
The result is James Read Tan, a revolutionary range made up of products classified as tanning hybrids because they provide a luminous and credible tone while taking maximum care of the skin. According to Read: “A good self tanner should be like a good lifting facial: totally undetectable. “To achieve this, he patented the tecnologa Tantone that avoids stripes and oranges. His best marketing: the red carpet looks and those instagrammed by his great fans among which are: Lady Gaga, Olivia Colman, Richard Madden, Clive Owen, Jessi J, Ellie Goulding, Mariah Carey o Ryan Reynols.
His best seller? His multipremiada Sleep Mask Tan the first anti-aging night tanning product on the market. It is a mask that goes gradually coloring the face during the hours of sleep while supplementing the tan with nutrition, hydration and anti-aging action that provide cucumber, hyaluronic acid and red algae extracts.
This unique product is joined by other equally innovative products available in different degrees of intensity (from a deep bronze to a dazzling golden sheen) with results that last for days after a single application. Among the most original, an ultra-light and fast-drying mist that by means of a 360 spray provides an infallible tan or a portable self tanner with a super concentrated formula for a quickie.
– .
