As every spring, the big names in luxury watchmaking meet in Geneva for the Watches & Wonders trade show. At the same time, another trade show has gained in importance in recent years: Time to Watches.
The Time to Watches event was held for the first time in 2022. It brings together both historic watchmaking houses and emerging brands, providing an ideal setting to connect with their target audiences. After three successful editions, it will return for a fourth edition next yearand we already know when and where it will be held.
Time to Watches returns for its fourth edition on…?
Created in 2022, this show offers an alternative to all the players who do not have a place at Watches & Wonders, known for its very demanding selection. “We are convinced that the watchmaking world needs a platform open to all trends and all audiences, without barriers or preconceptions, except those related to quality,” we can read on the Time to Watches website.
The first three editions took place on the campus of the Geneva School of Art and Design (HEAD). The show offered presentation stands as well as various activities. Among these, a series of round tables on various themes related to the watchmaking industry.
The fourth edition will be held from April 1-6, 2025according to the media The Time. This time, the venue changes: it will be at Villa Sarasin, located a few meters from Palexpo. Although the official communication about the event is not yet public, potential manufacturers have already been informed. Moreover, the CEO of Time to Watches assured that several brands had already responded favorably: “The return is already higher than it was at the same time last year.”
An encouraging third edition
At the 2024 edition, the organization drew up a positive assessment, which clearly encouraged it to prepare for this new edition. Time to Watches recorded a 20% increase in attendance compared to the previous year. No fewer than fifty brands participated in the show, and more than 7,000 visitors were welcomed throughout the week.
