The new viral trend that has become the perfect marketing strategy

Did you go to buy a pineapple at the supermarket and end up starring in a clandestine session of bondage in the frozen food aisle? Don’t panic: we’ll explain why it seems like everyone is giving you the eyes as you drag your virginal shopping basket around, head down and embarrassed.

For a few days now, Flirting at Mercadona has become the new viral phenomenon in Spain. This Wednesday, the Valencian company continues to be trending topic on the X network (formerly Twitter), with more than 60,000 posts about it. But what is the reason? What has fueled the flame of this ‘love of Hacendado’?

It is said that it all started with the actress Vivy Linwho a week ago shared a video on TikTok explaining how to flirt in said supermarket chain. post It did not take long to become popular and many users reacted, assuring that, beyond the joke, it is a reality and that Many people go there for erotic-festive purposes..

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@yosoyvivylin Did you know? 🤣🤣🤣🤣 // I die with my things @Carla Alarcón Román ♬ Quirky Suspenseful Indie-Comedy(1115050) – Kenji Ueda

But how exactly do you seduce in Mercadona? What are these supposed rules that govern this unprecedented courtship scenario? Apparently there are several rules: the main thing is Come between 7:00 p.m. and 8:00 p.m.; once you are in that time slot, you must take a pineapple and place it upside down (that is, face down), in your shopping cart; once this is done, you have to approach the wine section and bump your cart into someone you like’s and you see that they are also carrying another pineapple upside down.

The age also influences this type of seduction: if you are between 19 and 25 years old you should go to the frozen food section; if you are over 25, the idea is to go to the fish section. However, if you are over 40, your place is the wine aisle. It is also said that The products you choose to carry in your cart reveal the type of relationship you seek (a serious relationship, something sporadic or a sudden orgy of ultra-processed foods).

The clever memes have not been long in coming, but neither have the accusations of delayed ‘self-promotion’. And the fact is that this trend is not as current as it is believed: already in 2017 a contestant of First Dates He assured in the program that there was a specific time to flirt in Mercadona“They have been trying to sell us this viral campaign for 7 years until it has taken hold,” wrote user @CineJavi de X. (In fact, already in 2018, the German channel Edeka launched an initiative so that single clients could meet potential lovers between six and eight in the evening, as can be seen in this promotional video).

Whether or not it is true that the true origin of this trend comes from an advertising formula devised by the company itself, what is clear is that, at the moment, it is working as a perfect strategy of marketing This will undoubtedly serve to further increase the assets of Juan Roig, one of the richest businessmen in Spain..