What has changed so that more and more users are consuming connected television? More than 200 experts in marketing of advertisers, agencies, suppliers and supports were surveyed through “Industry Pulse 2021 ”and all of them agreed that in this 2021 the investment in connected television and programmatic advertising would increase significantly.
Integral Ad Science (IAS), the American private technology company analyzing the value of ad placements digital has been in charge of carrying out this poll, and after obtaining the answers from the 200 specialists have obtained the following keys:
Connected Television
This medium is already advancing to the right to cable TV.The reason? The telework situation yes extends a all the world for reasons we all know, and that has caused the display of content in streaming through connected television I know is increased exponentialmind.
The 88% of respondents consider that investment will increase advertising is 2021. On the other hand 80% of those surveyed say that connected television offers higher quality information regarding the optimization of campaigns when compared to cable television.
Por that reason, management and strategies targeting contextual applicable in advertising, So What the programmatic audience intelligence of Hispavista, it will generate more business opportunity.
The Programmatic
Advertising in these ways is a prevailing reality and investments will always have the advantage of being properly measured. If something happens in this sector, it is that there is always the possibility of optimizing strategies.
Opting for programmatic advertising will achieve greater control, efficiency and effectiveness. have more segmentation options and increase coverage. At the end of the day, for the end consumer to know a brand, they must have previously seen it.
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