This Monday, July 3, is a very important day for the immediate future of the Professional League for the next five years. If weeks ago we already counted the employer’s brand change, it will be tomorrow when the LaLiga announce the keys of the agreement with EA Sports as new ‘title sponsor’.
In the absence of knowing the final name, what is certain is that the First Division will have a different name from the Second; as has been the case so far with the latest sponsorship agreements. Also the current Genuine League or Promises will have a new name.
This is a five-year agreement with EA Sports where LaLiga seeks to connect with global audiences through the connection of video games, the massive capture of data, in addition to all the different perspectives that it allows technologically speaking.
Since the 2008-2009 season, the League has had a naming for its two main competitions: First and Second Division. It was BBV then who reached an agreement with the club employers and where until the end of the 2015-2016 season the competition had a name for its highest category and another in the silver competition linked to the bank. In the 2016-2017 season there was a change of name under another bank “Banco Santander” which has been maintained until June 30, when this link has been terminated. Tomorrow starts a new stage.
This new step, like the brand change carried out weeks ago, is part of the development that LaLiga intends to carry out and within the enormous ecosystem that it has built from the epicenter, which are the clubs, and from there all the competitions appear. the different experiences that the League develops (Metaverso, Legends Museum, LaLiga Store etc..) and is completed with popular culture with actions against racism, social integration, the League Foundation.
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2023-07-02 08:13:48
#Monday #Spanish #League #change
