So much Tim Cook, CEO of Apple Y Mark Zuckerberg, co-founder of Facebook has expressed different positions on the issue of internet privacy, which has made the policies of both companies go in different directions.
In this case, Apple You have made a change that appears to be small, but could affect your earnings in some way. Facebook, as it turns out that the apple company has developed a new tool for both iPhones as for the iPads, with which users can refuse any application to collect their personal data.
Why can this affect Facebook?
The reason why Facebook’s finances may be affected by this measure is because this social network uses user data for the advertising displayed on it, which is the main source of income for the company, therefore , by not having access to this type of data, it would hinder the advertising theme and the company’s profits could decrease.
The disagreement that occurs between the two companies is developed around the unique device identifier that each iPhone and iPad has, which is also known as IDFA or identifier for advertisers.
With this, the companies that sell advertising decide to whom they show an advertisement that may be effective, even to link it with the tracking cookies that allow users to be followed with the intention of obtaining personal information or for Facebook tracking pixels.
With the arrival of the new Apple operating system, iOS 14.5, a new application will start to work with the name “Tracking Transparency”, which will be active by default, forcing application developers to ask users for permission to use IDFA.
What motivates Apple to make this change?
First to Apple It is not interested in knowing the data of its customers, since advertising is not one of its main sources of income, since the company’s finances are supported by the sale of equipment and through the purchase that people make using the applications.
In addition to this, the brand has always sold itself as a company that cares about the privacy of its users.
In a statement made by the company’s co-founder, Steve Jobs, in 2010, he stated that although many people do not care about the data they share, it is necessary to be aware of how this information is used.
“Privacy means that people know what they are signing up for, in plain language and repeatedly … ask them, ask them every time,” he said.
What is the response from Facebook?
Facebook It has not been silent in this conflict, which assures that this update can reduce by 50% the amount of money they receive for advertising, also affecting small companies.
They also assure that Apple has a hypocritical attitude and that its true intention is to force companies to use subscriptions and other payments in the use of applications in order to earn money, income of which Apple would have a portion left.
Similarly, it has launched public relations campaigns to expose the problem, while accepting the changes and preparing to offer “new advertiser experiences and measurement protocols.”
Admitting that it is time to evolve towards a method that depends on less data.
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