Buying a car requires an investment that is often far from indifferent, especially in a period like this, to the point of putting off waiting for better times. There Citroën however, he seems to have fully understood how important it is to propose ad hoc solutions for those who find themselves in this situation and are thinking of launching a revolutionary proposal for the sector. That is a contract that will allow you to pay the amount intended for the car in 15 yearsexactly as it usually happens for the home loan.
The idea of the Citroën stems from a twofold need: to meet those who find it difficult to pay the amount foreseen for the chosen car in a shorter period, as well as starting from the assumption of how the a car’s life cycle has growntherefore deferring the payment for three decades would make everything plausible.
The aim is thus to make the customer perceive how it is possible to continue driving a car even for more than 10 years, without this leading to less reliability: “We need to change that paradigm and think that perhaps we will have people interested in having mobility in good conditions, too. after 12 years, with a global life cycle of 15 years or 250,000 km with the car in perfect condition, with the same maintenance contract as the first year even after 10 years “- are the words of Laurent Barria, Citroën marketing director in an interview with the weekly Car.
At least for now there is no precise timing on when the new leasing method can be exploited by customers, but the aim is to make it accessible in a short time: “We are working on a new leasing method – Barria revealed – which provides for a duration not of 36 or 48 months, but also of 15 years. I hope the launch of this product can happen Next year“.
The cars may also be subject to specific maintenance programs thanks to ad hoc agreements that can be stipulated with some workshops in the area. These will also provide recycled spare parts therefore at more accessible costs. “The most complicated part of this project is that we will have to offer customers, for example between the tenth and fifteenth year of the contract, the exact same guarantees” – he concluded.
