Dacia now has a head of design who comes directly from Aston Martin. He is the one who designed the Lagonda limousine and the first SUV in the history of the brand, DBX.
The man who designed luxury cars for the prestigious British brand Aston Martin comes to Dacia. From September 1, Miles Nürnberger, aged 45, will be the Design Director of the Dacia and Lada brands. He will be part of the Steering Committee of this Business Unit, coordinated by Denis Le Vot, General Manager of the two Eastern European brands. Miles Nürnberger will be subordinated to Laurens van den Acker.
“We are happy to have Miles Nürnberger with us, at such an important time for the Dacia brand. Miles is a renowned designer who has inspired many with his work at Aston Martin. His experience and passion to build strong brands through design will be a great asset for Dacia and will help us design Dacia in the future “, says van den Acker.
“We enthusiastically welcome Miles, because design is a central element of our strategy for the Dacia & Lada brands. With the new Sandero, we have shown that a vehicle can be essential, but equally attractive. With the help of Miles, we will overcome new stages in the evolution of the two brands. Among the big projects will follow the new brand identity, Bigster and Niva ”, are the words of Denis Le Vot.
About the new head of the design division at Dacia
Miles Nürnberger was part of the team that designed the Aston Martin Lagonda luxury sedan in 2008. Ten years later, he became the brand’s Design Director.
Nürnberger has listed projects such as the first SUV in the history of the British house, DBX, and the Valkyrie project.
Before switching to Aston Martin, Nürnberger worked at Citroen. Born in 1976, into a family passionate about art, design and cars, he took his first steps in the world of car design at Lincoln, one of the Ford Motor Company’s divisions. In 2009, he received the Concorso d’Eleganza Design Award from Villa d’Este for the Aston Martin One-77 concept.
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