For Captain Cristiano | the Wednesday 21 September 2022 | Franchise network
The real estate franchising model is enriched by welcoming a new brick: the Mega Agent Office, the local representative of the Market Center, the flagship of the network. Christian Fabre, president of Keller Williams France, sheds light on these new commercial structures and their functioning. And he trusts his ambitions to deploy on the territory.
Keller Williams in France, it is primarily about fifty-five Market Centers located throughout the territory (for almost 3,000 employees). ” They are the pillars of our model “says Christian Fabre, president of Keller Williams France.
The function of these real estate platforms, the most important of which generates 5 million euros in annual turnover? ” Provide all the services that real estate agents in the network have a right to expect to be true professionals, he continues. With our Market Centers we bring the profession to the top. “
Two new offerings for Market Centers
In addition to training for everyone, beginners and experts, these flagships of the network are being developed ” all activities related to the real estate sector. “That is: new, residential, commercial, luxury segment, annuities, rental management …” For this fall we are enriching them with two new offersChristian Fabre says: the search for land, to be closer to the developers and, at the beginning of 2023, the financing of intermediation. “
Seventeen new Keller Williams Market Centers will see the light in the next twelve months in France (in Caen, Sarcelles, Valence, Issy-les-Moulineaux, Tahiti, etc.). The long-term development goal of the brand? The hundred pavilions, that we should reach in 2026, that is, two years before the date we set ourselves at the beginning “, Indicates the president of the French branch.
Mega Agent Office : three profiles of interested professionals
September 2022, the Keller Williams model is enriched in France. He just welcomed a new brick into his building: the Mega Agent Office.
” Our Market Centers are generally open in major cities. In addition, we assign them an exclusive geographic sector, with a potential of at least 300,000 mailboxes, with the aim of employing a hundred real estate agents. However, it is difficult for these flagships to reach smaller cities and rural areas. It is for this purpose that we will start deploying our Mega Agent Offices, which will then be the local representatives of our network “explains Christian Fabre.
Three professional profiles are likely to take over the reins of a Mega Agent Office:
1 / E real estate agent a Keller Williams Market Center – in agreement with its management – eager to develop its local market with its own team.
2 / One independent real estate agency who wishes to be linked to the Keller Williams network to benefit from its tools and services, while maintaining his identity (the mention “of Keller Williams will be added to his name) and not paying a franchise membership fee.
3 / The proxy lineswho ” they want to be able to deepen their skills by having access to better quality tools and training “, Explains the president of Keller Williams France.
Before announcing its objectives: to have, by 2025, two hundred Mega Agents in the area.
Keller Williams France opens a branch in Switzerland
The announcement was made on Monday 19 September 2022 to all 3,000 employees of the network gathered for an agreement: the branch of Keller Williams France was granted the opening of a second country: Switzerland. ” This is not an anecdote, because of the 59 countries in which Keller Williams is present, it is the first in which a subsidiary has been offered the opportunity to develop a second market. “, Explains Christian Fabre, president of Keller Williams France,” the largest branch of the network in the world outside the United States. “
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