The New 500 also conquers the Japan: after Israel and Brazil, the Made in Italy jewel lands in the Rising Sun, continuing its triumphant global journey. The presentation took place during a conference which also saw the intervention of Olivier Francois, CEO of Fiat and Global CM of Stellantis.
The New 500 to conquer Japan
The range of the Nuova 500 within the Fiat price list for the Rising Sun it consists of two productions. The first called Entry concerns the sedan version, while the second, Icon, is available for both the convertible and the sedan with premium interiors.
The one proposed in Japan is a 500 that features a electric motor 87 kW capable of delivering a power of 118 Hp. The car is equipped with a 42kWh Lithium-Ion battery, totaling five le livree available from the Fiat 500 which is currently the only electric convertible on the Japanese market: Celestial Blue, Mineral Gray, Rose Gold, Ocean Green and Ice White.
The Rising Sun welcomes the 500 electric
For the launch of the New 500 in Japan, a major event was staged with a presentation to the Japanese press and distribution network. The event also intervened Olivier Francois through a video message from Casa 500, the historic museum that tells the past, the future, the culture and the iconicity of the most precious jewel of the Lingotto.
“After its debuts in Israel and Brazil, it is now the turn of the Land of the Rising Sun to welcome the New 500 on its global journey outside Europe – noted Olivier Francois, CEO of Fiat and global CMO of Stellantis – in Europe the Nuova 500 is the best-selling electric city car, in Italy it is the best-selling electric car, while in Germany it is the best-selling electric car behind only Tesla.
Now I am thrilled to find out how the New 500 will be received in Japan. The Japanese market already has over sixty thousand owners and enthusiasts of the iconic 500, also in the version. Abarth. A constantly growing community that will certainly appreciate the 100% electric evolution and will know how to enhance it even in the home of the hybrid giants “.
The great success of the New Fiat 500 continues
Designed and built entirely in Turin, the Nuova 500 is a technologically advanced model, distinctly Italian and fun to drive. The car joins one 100% electric propulsion which ensures efficiency and sustainability in a timeless style.
The model has been very successful all over the world, collecting awards: one of the most prestigious is the scope premio “Best Car 2021”. The 500 boasts 360-degree appreciation and has managed to win the favor of both the public and that of experts in the automotive sector and also in that of design.
The success of critics and the public is not an end in itself, but goes hand in hand with the commercial one: the New Fiat 500, in fact, is in first place in the ranking of best-selling electric cars in Italy. The primacy of the zero-emission version of the iconic model gives Fiat a market share of 15.5%. This milestone acquires an even more important value because it was achieved at a time characterized by the absence of incentives.
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