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The network knew about its addictive effects on young people but decided to ignore it

Attendance rather than prevention. TikTok teams had identified harmful effects of the platform on young users, but limited prevention measures. This is what internal documents revealed this Friday by American Public Radio in Kentucky reveal.

The documents were mentioned in the subpoena from the Kentucky prosecutor, jointly with twelve other American states and the prosecutor in the capital Washington, accusing TikTok of harming the mental health of its young users. These excerpts from internal company communications had been redacted, but the version published as part of the Kentucky action revealed part of the exchanges.

Consequences on sleep or nutrition

Kentucky Public Radio reconstructed these communications, before a state judge ordered the documents removed from the public record. They show that TikTok was aware of the attraction capacity of its platform and its recommendation algorithm, which offers videos to the channel.

“We must be aware” of the consequences that the algorithm can have on “sleep, nutrition, moving around the room or looking someone in the eyes,” wrote a company executive. In another internal document, TikTok assessed that from 260 videos viewed on the network, a user “had probably become dependent on the platform”.

“Loss of analytical capacity”

« L’utilisation compulsive [de TikTok] is linked to a series of negative effects on mental health, such as the loss of analytical capacity”, and also penalizes “the formation of memory, the ability to contextualize, to conversation, to empathy “, concluded researchers within the company itself, according to the documents. Frequent use of the social network also causes “increased anxiety”, according to the same source.

TikTok has added several features to limit the use of the platform by young Internet users, including parental controls and an interruption after an hour of viewing. But, still according to the documents, the subsidiary of the Chinese ByteDance did not seek to improve this tool even if it was aware of its limited effectiveness. “Our goal is not to reduce the time spent” on the platform, wrote a project manager at TikTok. For the platform, these are “misleading quotes” and documents “taken out of context”.

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