The Netherlands has become rosé people: ‘Don’t be fooled by the color’ | Cooking&Eating

“The growth of the Dutch market is really impressive,” says Brice Eymard, director of the CIVP, the trade association of winegrowers from the French Provence. In 2009, only slightly more than 3,200 hectoliters of rosé were sold to the Netherlands, according to figures that this newspaper has requested from the CIVP.

Last year it was more than 30,000 hectolitres. That is converted from 426,000 bottles per year to 4 million bottles per year. Exports to the Netherlands thus multiplied by a factor of 9.3. In comparison, global rosé exports from France increased fivefold between 2009 and 2020.

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