On the evening of November 4, at the National Convention Center, Hanoi, a ceremony was held to announce the results of achieving Vietnam’s National Brand in 2024 with the theme “Reaching into the green time”.
The program is an opportunity to recognize and honor products of excellent scientific and technological content, renowned in the market and to represent the National Brand of Vietnam in the international arena.
Present at the ceremony were Prime Minister Pham Minh Chinh; Deputy Prime Minister, Minister of Foreign Affairs Bui Thanh Son, Minister of Industry and Trade Nguyen Hong Dien, Minister of Agriculture and Rural Development Le Minh Hoan, …
The Vietnam National Brand is strategic, with the intention of bringing Vietnamese products to the world
Speaking at the Conference, Prime Minister Pham Minh Chinh clearly stated that building and developing Vietnam’s national brand is a very important and strategic task, and that it is a a mission of all of us perseverance, effort and endless creativity; in which the building of national product brands is one of the main contents.
The Prime Minister spoke at the Conference (Photo: Ministry of Industry and Trade).
The Prime Minister greatly appreciated the efforts and important contributions of Vietnam’s business and business community, especially the 190 businesses whose products won the National Brand in 2024.
These are all businesses with impressive business results with total revenue in 2023 reaching 2.4 million billion VND, total contribution to the state budget is about 150 trillion VND. At the same time, ensuring jobs for more than 600 thousand workers and people; Take an active part in social security activities, contributing to the promotion of the rapid and sustainable development of the country.
The Prime Minister said: The program not only reinforces the quality of products and services made in Vietnam, but it also reinforces the ability, intelligence and bravery of Vietnamese businesses in the international arena.
The Head of Government recommended that businesses that achieve the National Brand in particular and the Vietnamese business and business community in general, continue to promote key values: Quality – Innovation – Creativity – Advanced Ability.
The Prime Minister hopes that businessmen will consider time, intelligence, compassion, and business ethics as sources for the sustainable development of business entering the green era.
The Prime Minister clearly stated that the 13th Party Congress has set the task: “Developing a strong team of entrepreneurs in quantity and quality, with a spirit of commitment to the country, with good cultural and ethical standards and business qualifications …”.
Prime Minister Pham Minh Chinh (Photo: Ministry of Industry and Trade).
Government leaders call on businesses to take full advantage of the opportunities arising from the Fourth Industrial Revolution, to promote the process of innovation of growth models and restructuring of the economy in conjunction with implementing strategic developments and modernization of the country, thus trying to achieve a green goal. and sustainable growth.
The Prime Minister emphasized that the success and development of the business community is a measure of the success of the administration and management of the State.
The Government understands, shares, listens and continues to find support solutions to remove problems and create maximum conditions for businesses to develop; continue to develop policy mechanisms, reform administrative procedures, improve the business and investment environment – consider removing barriers and obstacles that cause problems for businesses to be a job important political at all levels, regions and regions.
We still have an institutional barrier, a “bottleneck” as Secretary General Do Lam said, so we must actively remove this barrier. We need to achieve double digit growth in the next ten years to achieve the set goal.
There are 190 businesses, with more than 359 Vietnam National Brand products
Minister of Industry and Trade Nguyen Hong Dien confirmed that the National Brand of Vietnam is the only long-term trade promotion program of the Government.
After more than 20 years of implementation, the program has achieved many positive results, attracting special attention from the business community and consumers at home and abroad, becoming a strong starting pad, helping Vietnamese businesses rising up, creating new values and strength for the country.
Minister of Industry and Trade Nguyen Hong Dien (Photo: Ministry of Industry and Trade).
“Through the program, many Vietnamese corporations and businesses have become aware of the role and importance of brands – considered the ‘key’ to help increase product value, corporate value, and ensure sustainable development, to especially in the context of Industrial Revolution 4.0, digital transformation, and green transformation are going strong and are inevitable trends at a global level from there, more attention is being paid to construction, brand development and management, contributing to improving competitiveness and strengthening the position of businesses in domestic and foreign markets, “Minister Dien emphasized.
By 2024, Vietnam’s National Brand Program honored more than 190 businesses with more than 359 products. After 9 months of carefully reviewing and evaluating the files of more than 1,000 businesses registered to participate, the National Brand Council agreed to select and recognize 190 businesses with 359 products that were qualified for the Vietnam Country Trademark (an increase of 18 businesses and 34 products compared to the previous selection period), the highest level ever.
Minister Nguyen Hong Dien said: The above results not only prove the maturity and competitiveness of domestic enterprises, but also show the efforts, creativity, continuous innovation and potential of domestic enterprises in a new era – the era of national progress.
By 2024, there will be 190 businesses, including many leading brands in Vietnam such as: VinFast, TH Truemilk, PAN Group, Vinamilk, BRG Group, Vietnam Airports Corporation, Bank for Agriculture and Rural Development, Co- Stock Exchange Bank for Investment and Development of Vietnam (BIDV), Conteccons Construction Company, Dien Quang Group Company, Garment 10, Bao Viet, Sunhouse…
In particular, there are businesses that have won the National Brand for several consecutive years, including Tan A Dai Thanh for the 6th consecutive year that won this award. 4 products of this initiative achieved the National Brand: Rossi water heater, Dai Thanh stainless steel tank, Dai Thanh plastic tank, Dai Thanh solar water heater.
In addition, there are many companies that provide transport services and businesses that take advantage of special markets in Vietnam that have products with competitive advantages such as Joint Economic Delivery Company (GHTK) to achieve a National Brand in in 2024; Nutricare Nutrition Joint Stock Company has three lines of medical nutrition products that are certified as National Brands such as the Metacare medical nutrition product line; Smata Grow medical nutritional products; Hania Kid’s medical nutrition product…
