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The most wanted profiles in entertainment, in the new campaign of The Core School

Streaming producer, eSports competition manager or content creator for the metaverse. They are some of the professional profiles to whom technological development and industry of entertainment are currently forming, and that companies are demanding with the aim of satisfying the demands and needs of consumers.

The Core is a specialist entertainment science school

They are also some of the new professions that the academic offer of The Core Entertainment Science School, which is defined as the first school of Entertainment Sciences in Europe specialized in the training of new profiles in the industry. Video game programming, eSports management, podcasting or streaming production and production are some of the areas on which the master’s degrees it teaches are focused.

From the hand of the creative brand consultant Darwin & Verne, The school has launched a new advertising campaign aimed at publicizing its training, especially among the new generations. “Most Wanted” It values ​​precisely those new professional profiles that companies are increasingly focusing on.

The campaign, which reflects the concerns, skills and knowledge of those who choose to study at The Core, displays a bold aesthetic and dynamic approach. Composed of three 15-second pieces, it shows the motivations of the students Mario, Julia and Gio, students respectively of data analytics, eSports management, and streaming production; that in the future will respond to the needs of a sector in constant transformation.

“The most wanted” will be active between the months of March and July in Spain and will also be published in Colombia. In addition to the audiovisual pieces, the campaign will include a radio wedge for Spotify and display campaign.

Datasheet

  • Agency: Darwin&Verne
  • Anunciante: The Core Entertainment Science School
  • Client contact: Eduardo Ayuso and Raquel Díez
  • Product: School of Entertainment Sciences
  • Managing Director: Alberto Martinez
  • Accounts Team: Javier Alejandre and Julia García
  • Creativity Team: Aurora Asencio, Carla Cuadrado and Ángela Serrano
  • Art Director: Cesar Bertazzo
  • Producer: Andrea Rosenschein
  • Productora: GoodCo
  • Executive producer: Laura Bautista
  • Director: Luis Levrato
  • Editing and postproduction: David Pérez
  • Sound Post Production: The Lobby

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