It was found that office workers leave work earlier this year and their use of leisure activities has increased.
According to the results of KB Kookmin Card‘s analysis of evening consumption data of office workers in five business districts using personal credit card and check card sales big data to examine the evening routines of office workers, the 2024 Leaving work time was about 19 minutes earlier than in 2019, and while the number of consumption of food after work decreased by 8%, the number of leisure activities used increased by 8%, showing the change in evening time for office workers.
This analysis targets individual credit card and check card customers who got off at subway stations near five representative business districts (Gwanghwamun, Gangnam, Yeouido, Guro, and Pangyo) in Seoul and the metropolitan area more than 10 times a month between 6 a.m. and 10 a.m. In this way, we compared the evening work time zone (17:00 to 24:00) of office workers during the period from January to August 2019 and January to August 2024, and analyzed the amount and number of uses in industries related to food and leisure activities.
In 2024, the subway boarding time for office workers in five major business districts during work hours is 18:28, 19 minutes earlier than in 2019, and by business district, it is 21 minutes earlier in Guro, 20 minutes in Gwanghwamun and Gangnam, 17 minutes in Pangyo, and 14 minutes earlier in Yeouido. . In 2019, the Yeouido business district recorded the fastest work time at 18:36, but in 2024, the Guro business district recorded the fastest work time at 18:20.
The proportion of subway rides between 17:00 and 18:00 in the five business districts also increased by 10 percentage points from 13% in 2019 to 23% in 2024, and the proportion between 18:00 and 19:00, which accounts for the largest proportion, increased from 45% to 43%. decreased by 2% points, and the proportion between 19:00 and 20:00 also decreased by 3% points, showing that the number of office workers who leave work between 17:00 and 18:00 is increasing.
Looking at the evening food consumption of office workers in five business districts, the business districts with high evening food consumption in 2024 were Yeouido, Gwanghwamun, Gangnam, Pangyo, and Guro. Yeouido office workers’ average monthly consumption amount and number of cases, Ranked first in terms of amount used per case.
In 2024, the monthly usage amount in the evening food industry increased by 15% compared to 2019, while the number of monthly usage decreased by 8%, so it appears that the number of times people have dinner with colleagues near the workplace after work has decreased.
The places with the highest proportion of spending on having dinner with colleagues near work were Gwanghwamun, Gangnam, Pangyo, and Yeouido, in that order.
Compared to 2019, the cost of investing in leisure after work for office workers in five major business districts in 2024 also increased. The average monthly usage amount per person related to leisure activities increased by 14,000 won from 72,000 won in 2019 to 86,000 won in 2024, and the average monthly usage per person also increased by 0.2 from 2.1 to 2.3.
Changes are also seen in the use of leisure activities. The industry with the highest proportion of leisure activity usage in 2019 was yoga/pilates at 21%, and in 2024, sports centers ranked first at 21%, followed by health clubs at 18%, up from third in 2019 to second place, yoga. /The Pilates industry ranked third, with its share decreasing by nearly 7% to 14%. However, sports centers are a comprehensive sports industry excluding yoga/pilates and health club industries, and also include local community centers.
An official from the KB Kookmin Card Data Business Group said, “Through analyzing the consumption data of office workers in major business districts’ work time and evening time, we were able to get a glimpse of the earlier work time and the changing evening time of office workers.” He added, “We will continue to use data analysis to quickly “We will read the changing life cycle and consumption trends and try to understand customer needs,” he said.
