The snow in a sunny Buenos Aires, a cow riding a motorcycle or a video clip where you trample the sky. These are some of the bets they made signs in advertising terms this year through commercials in which music is the protagonist.
Below you will find the ranking of the most listened to commercial music of the year 2022, compiled by Reason.Because In collaboration with Spotify.
The most played commercial songs of 2022
In order of plays, this is how we could summarize the musical year in the advertising sector:
“She” – Charles Aznavour – advertisement J&B
49 million views
In this year’s J&B Christmas ad, Chaco Music covered Charles Aznavour’s “She.” Some agreements that accompanied the story of a grandfather who learns to wear make-up to support his transsexual granddaughter.
“I’m not in love” – Kelsey Lu – ad Sephora
25 million views
Another Christmas commercial, in this case that of Sephora, this year had the well-known song “I’m not in love” by Kelsey Lu as background music. The chain of cosmetics stores speaks of hope and courage in its campaign .
“Puff” – Bhavi & Bizarrap – Apple ad
15 million views
Snow doesn’t come from winter’s hand, but from music and dance, in the Christmas ad that Apple released this year. It’s called “Share the joy” and the direction of the commercial was curated by the famous former Argentine creative and director Juan Cabral.
But the “silver” of the work is not limited to the nationality of Cabral, but is also present in the setting in which the piece was shot, some very sunny and colorful streets of Buenos Aires, and in the soundtrack of the commercial, which is the song “Puff”, by the Argentine composer, producer and DJ Bizarrap, and by the Belgian singer Bhavi, who lives in the South American country.
“Can’t Get You Out Of My Head” – Kylie Minogue (Peggy Gou’s Midnight Remix) – Magnum Ad
9 million views
This year Magnum has “remixed” its classics to the rhythm of Kylie Minogue and Peggy Gou. The ice cream brand launched the Magnum Remix range with a campaign by Lola MullenLowe, for which a new version of the Australian artist’s classic “Can’t get you out of my head” was created.
“Toke” – Chanel Terrero
2 million views
The presence of Sony products in this video leads us to include Chanel’s song in the chart, given that the Sony Music brand is the record company that is developing the singer’s musical career.
The presence of the brand is evident in the video with the appearance, at the beginning, of one of the Oled Bravia XR televisions, when the dancers accompanying Chanel play the PlayStation.
On the other hand, the wireless and portable speaker SRS-XG300 also finds its place in the piece, albeit in a more subtle way, in a moment in which three young people watch Chanel go by.
Also, in the video clip you can see the LinkBuds S True Wireless headphones the moment one of the dancers opens the charging case for the devices and starts playing music.
“She is like the wind” – Patrick Swayze (“Dirty dancing”) – ad Virgin
1.8 million views
Virgin Media rode a cow on a motorcycle to advertise the quality of its Wi-Fi connection. The soundtrack of the commercials of this campaign is the well-known song “she She lei ‘s like the wind”, belonging to the soundtrack of “Dirty dancing” and performed by Patrick Swayze, co-protagonist of the very famous and remembered film.
“Here, now and so” – Santi Balmes – Estrella Damm advertisement
1 million views
Estrella Damm’s summer commercial for 2022 told us “Here, now and so”, breaking away from the stories of the beach and summer love to show an introspective journey. The soundtrack of the piece is once again written by Rigoberta Bandini, who composed “Vediamo cosa succede” in 2021.
“Step on Heaven” – Nia Correia – Deichmann ad
120,000 views
Deichmann tries to get closer to the local public and increase its notoriety on the market, thus aligning its presence in our country with the leadership it holds internationally. This is why this year he launched “Pisar el cielo”, a multi-format campaign by the Fuego Camina Conmigo agency with a spectacular video clip that highlights the product. Thus, through music, dance and the interpretation of singer Nia Correia, who serves as Deichmann’s ambassador in Spain, the brand engages the public in the democratization of footwear and accessible fashion with a commitment to boldness and optimism.
“The Perfect Circle” – Fresquito, Mango – Donuts ad
331K views
The evocative power of flavors and music come together in the story told by “El círculo perfecto”, the Donuts campaign which shows, on the amusing chords of the song “El círculo perfecto”, by the group Fresquito and Mango, a perfect party night in where everything happens – bumper cars and swimming in a public swimming pool included – and which ends, as it could not be otherwise, with the protagonist couple who contemplate the sunrise over the city from above and her head on his shoulder
“Fresh” – Kool & The Gang (Massive Music Version) – at Heineken
22K views
Heineken Silver and Nathy Peluso have caricatured posturing on social networks with a campaign that conveys its message with irony, for which several audiovisual pieces produced by Little Spain have been created. The singer appears in the campaign performing the Massive Music version of the original Kool & The Gang song ‘Fresh’.
