Published30. June 2023, 19:06
Analysis: That’s how much money a post from Nati star Alisha Lehmann (24) is worth
No national player in the world can keep up with the Swiss national team star Alisha Lehmann on social media. This results in a data analysis shortly before the World Cup.
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Alisha Lehmann is currently preparing for the Women’s World Cup in New Zealand and Australia with the national team.
Andy Mueller/freshfocus
Now, a data analysis by Gracenote Nielsen shows that Lehmann is the most influential footballer of all World Cup internationals. Here are the top 5 in the rankings and a player who is incredibly on the rise.
InstagramAlisha Lehmann
Follower: 13.6 million; Media value per post: 273’000 Franken; Follower growth over the last year: 75 percent; Engagement-Rate: seven percent.
freshfocus
That’s what it’s about
The Women’s World Cup in Australia and New Zealand is scheduled for July.
Before the start, it turns out that no national player is as successful on social media as Alisha Lehmann.
An Instagram post by the Swiss is worth a lot of money.
Things are going well for Alisha Lehmann: on and off the football field. For the 24-year-old (37 international matches, six goals) not only the World Cup in New Zealand and Australia with the Swiss national team is just around the corner, she is also becoming an ever-growing star on social media.
In the spring, the Nati star overtook Roger Federer on Instagram in terms of followers and has since become the absolute Swiss Insta queen with 13.6 million. Only Ivan Rakitic, Croatian soccer star with a Swiss passport, has a higher number of followers (17.3 million) on Instagram. And now a data analysis by “Gracenote Nielsen” shows that Lehmann is the most influential footballer of all World Cup internationals.
An Instagram post is worth a lot of money
In 2022, the Swiss grew by 75 percent in fans. Following Lehmann with two absolute soccer superstars are the Spanish world soccer player and Ballon d’Or winner Alexia Putellas and the American Alex Morgan. So these three are the people who provide the most social media value to their sponsors.
The values were determined using the “Influencescope”. The number of followers, growth, engagement rate and reach are taken into account. According to the analysis, an advertising post by Alisha Lehmann is worth over 241,000 pounds (the equivalent of around 273,000 francs).
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Alisha Lehmann is looking forward to the upcoming World Cup.
20min/Ela Celik
At the finals in New Zealand and Australia, the native of Bern wants to go full throttle.
freshfocus
This after she missed the last EM for “personal reasons”.
20min/Ela Celik
Jon Stainer, Global Managing Director of Nielsen Sports, said: “The women footballers taking part in the 2023 World Cup are not only exceptional athletes, but also social media powerhouses and able to form real connections with their followers.” In doing so, he addresses another result of the analysis: the connection between footballers and fans on social media is much greater than that between footballers and their fans. This allows large companies like Nike to use the reach to sell their products.
Social media expert praises Alisha Lehmann
Despite the social media hype, Lehmann sees himself primarily as an athlete. “People who know me always see me as the footballer,” says Lehmann. When she is with her friends and family, she only talks about football the whole time. And at 20 minutes she said: “I’m 100 percent a footballer.”
“She masters the mix of private and professional life like almost no other,” explained Caroline Schmidt from the social media agency Monami at the beginning of the year to 20 minutes. At that time, probably the best-known Swiss footballer had overtaken tennis legend Roger Federer in terms of the number of followers on Instagram.
World Cup schedule of the Swiss national team
21.7.2023: Philippines – Switzerland
25.7.2023: Switzerland – Norway
30.7.2023: New Zealand v Switzerland
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2023-06-30 17:22:05
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