Would you like to deliver the right social media content this year as well? With our Cheat Sheet you can keep track of image formats.
First of all: All image formats in the overview can be found bundled again at the end of the article.
Can you list all relevant social media platforms? Do you know which content works best and where? And if you were awakened from a deep sleep, could you list the different aspect ratios for each page? No? You don’t even have to. Because we at OnlineMarketing.de have created a cheat sheet for you so that you always have a full view of the current image sizes on social media.
According to anonymous employees, two billion users are active on Instagram every month. And not without reason: in various in-app features, the photo sharing app offers the possibility to exchange information with and follow other users as well as to provide content for other users. In order to continue to perform in the hustle and bustle of the Facebook newcomer, a small cheat sheet follows.
- Profile picture: 320 x 320px
- Stories: 1.080 x 1.920 px
- Standardbild: 1.080 x 1.080 px
- Standard Carousel: 1,080 x 1,080 px
- Portraitbild: 1.080 x 1.350 px
- Portrait Carousel: 1,080 x 1,350 px
- Landscape image: 1,080 x 566px
- Landscape Carousel: 1,080 x 566 px
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The blue mega-corporation grew by 35 percent in the third quarter of 2021. Through the purchase of Instagram and WhatsApp, the three digital giants are networked. Regardless of this, Facebook is also one of the most used messaging applications. 1.93 billion people are active on Facebook every day and 2.91 billion every month. You need these image sizes for the platform:
- Profile picture: 360x 360px
- Cover: 820 x 312 px
- Stories: 1.080 x 1.920 px
- Split image: 1,200 x 630px
- Shared image via link: 1,200 x 628 px
- Carousel: 1,200 x 21.00 px
- Eventbild: 1.920 x 1.080 px
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In autumn 2021, Twitter recorded 211 million daily active users. In telegram-like short messages, both presidents and mere mortals can share their thoughts and exchange ideas with each other in topic-specific threads. Here are all image formats of the social network:
- Profile picture: 400 x 400px
- Header: 1.500 x 500 px
- In-Stream-Bild: 1.200 x 675 px
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TikTok
More than a billion users use TikTok every month (as of October 2021). Short videos in portrait format say: Film off, sound on. Once misjudged as a teen platform under the name musical.ly, TikTok is now setting completely new standards in sound marketing – and with great success. The formats are just as easy as the app itself.
- Profile picture: 200 x 200px
- Video: 1.080 x 1.920 px
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As a professional networking space for private individuals and companies, LinkedIn offers all the functions that will help you advance your career. Both jobs and potential contacts will be presented to you. You can classify the Business Network as Facebook for work. You can use the example of the ten most successful users to see how you use the site optimally. To under the 790 million users worldwide to shine, you will learn here how to fully fit into the picture. Because security in dealing with social media is definitely a strength that could impress your future manager.
- Profile picture: 400 x 400px
- Header: 1.584 x 396 px
- Company profile: 300 x 300 px
- Firmen-Header: 1.128 x 191 px
- Image via shared link: 1,200 x 627 px
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After the expansion of e-commerce features in Q4 2021, Pinterest boomed. 459 million users are now being inspired on the creative platform with potential for addiction. Images can be pinned and organized in mood boards – almost like a digital vision board. In order to bring the maximum aesthetics to your profile, here are the currently common dimensions.
- Profile picture: 165 x 165 px
- Standard-Pin: 1.000 x 1.500 px
- Cover: 1.440 x 810 px
- Square-Pin: 1.000 x 1.000 px
- Long-Pin: 1.000 x 2.100 px
- Story-Pin: 1.080 x 1.920 px
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YouTube
The video and streaming platform YouTube has two billion monthly active users. As probably the largest platform for mostly landscape-format videos, “shorts”, i.e. short videos similar to TikTok, can now also be found on YouTube. There are mainly uploads of films, music and private content. In order not to be inferior to these formats in terms of professionalism, you will find the most important image sizes for 2022 here.
- Profile picture: 800 x 800px
- Kanal-Cover: 2.560 x 1.440 px
- Video: 1.920 x 1.080 px
