The UAE is characterized by a strong sector of tourism for festivals, celebrations and major events, as festivals, carnivals and various celebratory events constitute an opportunity for many tourists to enjoy distinctive experiences, including attending concerts and artistic, musical and entertainment events that occur during this period.
Shopping tourism is one of the most powerful types of tourism in the Emirates, due to the country’s great position in this field, and the festivals and shows it offers throughout the year, in addition to its world-class shopping centers that include a large group of the finest and most famous international brands. .
The UAE offers an integrated and diverse tourism product that includes eco-tourism due to its natural sites, reserves, oases and mountains that turn into a green paradise in the winter. The UAE is also famous for desert tourism, which offers visitors the opportunity to practice many recreational activities in the country’s deserts, such as the Rub’ al-Khali desert and the deserts of Dubai. Such as safari trips and others.
The most beautiful winter
Recently, the UAE launched the “The Most Beautiful Winter in the World” campaign in its fourth session for the year 2024, which comes within the UAE’s domestic tourism strategy, which aims to develop an integrated tourism system at the state level to organize local Emirati tourism. The “The Most Beautiful Winter in the World” campaign will be launched this year under the slogan “Unforgettable Stories” with various programs and an agenda full of events and events.
The largest campaign of its kind aims to stimulate domestic tourism in various parts of the Emirates, and attract tourists from all over the world to enjoy the Emirates winter, and the attractions that the country provides to its visitors, which combine enjoying the distinctive climate, visiting the most important recreational, cultural and natural attractions, and practicing various environmental, sports and recreational activities. .
In its previous cycle, the campaign continued to achieve tangible positive results, compared to its first cycle, as it achieved an increase in the third cycle by 8%, compared to the second edition, reaching 1.4 million tourists, and the number of people reached by the campaign around the world reached 190 million people, and views of the campaign content reached 159 million views.
Best Destinations
Genc Onverdi, Regional Director of Rixos and All Inclusive Collection Hotels in the Gulf, said: “The UAE is one of the best tourist destinations in the world and is an ideal destination for cultural, artistic, historical and entertainment tourism. It offers many visitors, and they can attend and enjoy all the elements of entertainment in addition to the various events and activities and the unique experiences it provides to its visitors.”
Onverde stressed that the UAE tourism sector continues its exceptional performance, and the interest in developing this vital sector as one of the strategic sectors for building the economy of the future and shifting towards a new economic model.
The regional director of Rixos Hotels added: “The tourism sector in the UAE is preparing for a new phase of growth, prosperity and recovery in the new year 2024, after it succeeded during the past year in making qualitative leaps and exceptional achievements, which strengthened the country’s position on the global tourism map.”
He continued: “During 2023, the UAE maintained its regional and global leadership as a distinguished tourist destination that meets all tourist tastes, and a preferred place to live, work and visit, while launching unique projects and tourism initiatives with the aim of supporting the growth and leadership of the tourism sector, attracting tourists from all over the world, and creating new investment opportunities.” In the travel, tourism and aviation sectors, attracting more international tourism companies to the country’s markets.”
The UAE tourism sector achieved promising performance indicators, as revenues from hotel establishments in the UAE rose to 32.2 billion dirhams during the period from January to September of 2023, a growth rate of 27%, compared to the same period in 2022, and the number of hotel establishment guests reached 20.2 million guests during the same period. A growth rate of 12%, compared to the same period in 2022, and the hotel occupancy rate reached 75% during the first 9 months of last year, with a growth rate of 6%, compared to the same period of 2022.
A sustainable destination
In turn, Torgay Erdogan, General Manager of the Rixos Premium Dubai Hotel, said: “The UAE has become a sustainable destination for tourists from all over the world thanks to its high-level hotel facilities and diverse tourist and heritage destinations, in addition to its security and stability, its strategic location, and its diverse activities.”
He added: “The achievements achieved by the UAE tourism sector in the past year confirm the efficiency of the tourism policies adopted by the country with the launch of national initiatives and strategies that support the growth of the tourism sector, as it is a major contributor to the diversification of the national economy and an important contributor to enhancing the UAE’s competitiveness on the global tourism map.” In addition to pumping investments into many tourism fields, building new tourism and entertainment projects in various emirates of the country, and inaugurating new airports, which confirms the efficiency of the sustainable tourism policies adopted by the UAE.”
The UAE National Tourism Strategy 2031 represents a road map for creating a sustainable tourism sector, as it aims to raise the country’s position to become the first in the world as the best tourism identity, increase the tourism sector’s contribution to the country’s gross domestic product to 450 billion dirhams, and attract new investments worth 100 billion dirhams to the tourism sector. And attract 40 million guests by 2031.
Erdogan said: “International tourism institutions expect UAE tourism to achieve exceptional growth and record numbers in the new year, after it succeeded in developing its tourism policy and infrastructure in accordance with international best practices, supported by the forward-looking vision of the wise leadership to develop and develop sustainable tourism policies and strategies for this vital sector, as it “A major contributor to enhancing the growth of the national economy and supporting its competitiveness, and thus consolidating the country’s position as a world-leading tourist destination.”
Dubai hotels
Dubai hotels continued to achieve steady levels of growth, as the hotel room occupancy rate reached 76% in the first 10 months of 2023, compared to an average occupancy of 71% during the same period last year, and an average occupancy of 74% during the corresponding period of 2019, according to Data from the Department of Economy and Tourism in Dubai.
The United Arab Emirates has characteristics that make it a home for investment in all types of real estate, including hotels. Today, the Emirate of Dubai, along with the other Emirates, includes a large number of luxury hotels in Dubai similar to the most famous hotels in the world, including the Rixos hotel chain located in multiple regions. Including the Arabian Gulf and several countries around the world, such as Turkey, Russia, Croatia, Switzerland, Egypt, Kazakhstan, and Qatar.
The “Rixos Premium Dubai” hotel is located directly on the “JBR” beach, and thus some rooms feature panoramic views of the sea and the “Ain Dubai” wheel, which is the largest in the world, while other rooms provide a view of Dubai’s sparkling skyline with skyscrapers.
The Rixos Premium Dubai hotel consists of 35 floors, and is distinguished by its perfect crystal design to appear as a striking architectural landmark in the Jumeirah Coast Residences. When you choose to stay at Rixos Premium Dubai, you will have the opportunity to visit many of the emirate’s landmarks and various shopping destinations. Including “The Walk”, “Dubai Marina” and “Mall of the Emirates”.
The Rixos Premium Dubai hotel includes 414 rooms and suites, all with elegant designs and décor, in addition to service and entertainment facilities, where you can directly access the beach, or visit the health club or various restaurants.
The number of hotel rooms is 414, all equipped with various amenities. Such as: coffee and tea facilities, a minibar, free mineral water in the room, a kettle, a small refrigerator, a TV with various satellite channels, in addition to wireless Internet service, a telephone, a bathroom equipped for people with special needs, a hairdryer in the bathroom, a telephone, special clothes for the bathroom, in addition to light-proof curtains, and many other amenities.
The hotel also includes state-of-the-art conference and banquet facilities, in addition to a group of 9 award-winning restaurants, most notably Turquoise Restaurant, Amos Greek Restaurant, Luigia Restaurant, STK Restaurant, and Black Tap Craft Burger & Shake.
2024-01-13 13:36:06
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