Original title: The larger the US, the higher the price
During the school season and the job hunting season, the business of passport photos is always very popular.In recent years, with the continuous improvement of consumer needs, some relatively expensive passport photo packs have become more and more popular. Some media outlets found that some fashion photo studios in Beijing were booked to take identity photos within half a month. The starting price for ID photos is 169 yuan, and per capita consumption is 400-600 yuan.
As the name suggests, ID photos are photos used to prove identity on various documents. Many people believe that a well-crafted ID photo is the most eye-catching label on a resume, reflecting a person’s mental outlook and even representing part of their competitiveness. At a time when the beauty economy is popular, people are rushing to take “the coolest ID photos,” which is understandable. The question is, is it worth it to spend hundreds or even hundreds of dollars to “package” ID photos? It is necessary? Is the effect really that good?
In recent years, with the spread of digital cameras, printing normal size photos is basically the “cabbage price” of eighty cents. Normal passport photos, even if you add the costs of composition and printing which are many times higher, it’s only a dozen or twenty yuan. The price of the aforementioned ID photos is “high” and the main items of charge are to provide consumers with services such as costume props, makeup and image enhancement, including image beautification being the top priority.
The problem is that ID photos are not artistic photos, the first priority is to prove personal identity. The reason legal documents such as ID cards and passports have strict requirements for photos without a hat and showing the outline of the ears is that this photo is not just a display, it also contains personal information. In terms of job search and admission, the photo identification requirements are also the same. Reviewers will not use beauty or ugliness as a standard of evaluation, but excessive refinement, which often makes the identifying photo too different from the person’s, causing unnecessary trouble. One candidate reportedly uploaded a photo after embellishing her face at the photo review link of the National Unified Legal Professional Qualification Exam, but could not pass the review. Eventually, it was repeatedly reviewed and submitted 24 times. before passing the review. In fact, some job seekers spend high prices on their ID photos, but cause recruiters to take the photos and “don’t know each other,” and embarrassment is repeatedly staged. Pursuing “beauty” rather than “truth” in intensive document review means abandoning the basics, and is neither necessary nor effective.
To put it another way, after many internet celebrity photo studios became famous, the ID photo business has become full of tricks and pricing standards have lengthened, so it’s time to standardize them. The price of the photo shoot is a market regulated price and companies can set their own prices as long as they clearly state the price. However, even according to the popular saying, 7 steps are required to take a certificate photo: appointment, arrival, modeling, filming, film selection, film repair and photo taking.The cost part is also visible to the naked eye. . Reasonably, if the photo studio does not increase the cost and service, it should be charged according to the industry standard in the market. Furthermore, the so-called industry has its own rules and merchants should not violate the principle of authenticity in pursuit of beauty and should not use people’s beauty-loving psychology to “regulate” consumers.
Consumers themselves should correct their thinking too: no matter how times evolve, the delicacy of identity photos has nothing to do with personal skills.
(with Zongli)
