When talking about how Instagram generates income and when brands and companies pay to sneak into social network updates, they often talk about how much influencers earn and how much money celebrities in these types of environments make.
However, social networks have also assaulted the environment of the ‘traditional’ celebrities, those who came out of television, cinema, fashion or sports and who had until recently been the ambassadors of the brands. Advertisers turned to celebrities because they already had a certain ascendancy over the public and because they managed to amplify the echo of their products and services. Famous athletes, for example, advertised all kinds of products, from custards to sports brands.
Now, in addition to appearing in those traditional ‘lifelong’ campaigns, they are also becoming ambassadors on social media. Celebrities have turned Instagram into another extension of their relationship with brands, competing with influencers ‘pure players’ for the investment of brands in social media marketing.
For celebrities, the account on Instagram is very profitable. First of all, when you are famous outside the network, you usually have a certain pull on social media. You just have to think about what happened to the stars of Netflix’s Spanish balls, such as Pape’s housel O Elite. His profiles on Instagram gained a massive following once his series were crowned global hits. To continue, that audience is quite easy to amortize.
The latest study by Hopper HQ that lists who are the richest on Instagram is dominated, in its top 10, by celebrities who are famous for what they do outside of social networks (they are present, yes, the Kardashian-Jenner sisters, who became famous on reality television but have used social media to become global stars).
The richest on Instagram is Cristiano Ronaldo
The richest on Instagram is the soccer player Cristiano Ronaldo. Cristiano Ronaldo has 306 million followers and a high power of conviction (the Coca-Cola European Championship affair proves it). Right now, Hopper’s accounts indicate that he earns on average for each sponsored post he publishes on Instagram, 1,604,000 dollars.
It is an impressive figure, but not so far from what those who follow him on the list do. The average income per post of Dwayne Johnson, the Rock, the number two of the rich on Instagram and who occupied the position one in the 2020 edition of the list, is $ 1,523,000. Ariana Grande is number three with $ 1,510,000 per post.
The top 5 is completed with Kylie Jenner and her 1,494,000 dollars per post and with Selena Gomez and her 1,468,000. Kim Kardashian (1,419,000), Lionel Messi (1,169,000), Beyonce (1,147,000), Justin Bieber (1,112,000) and Kendall Jenner (1,053,000) complete the list of the 10 celebrities who earn the most on Instagram .
Pure player influencers do not appear until the middle of the 100 richest
In the following positions of who else earns on Instagram, celebrities who come from outside the social network also dominate. The first two pure player influencers on the list do so, in fact, in positions 44 and 45, Eleonora Pons and Charli D’Amelio.
If the list is expanded to the 100 who earn the most, influencers are already beginning to appear, although the famous are still the most present.
–
