The mentoring network in Extremadura has 89 active members

The Extremadura Mentor Network held its IV Meeting 2023 this Monday, an initiative promoted by the General Directorate of Business and managed by Extremadura Avante, whose objective is to make the knowledge, experiences and network of contacts of businessmen of recognized prestige who are in charge of advising and sharing their experiences.

Currently, the mentor network has 89 members available to accompany entrepreneurs, of which 47 are active mentors, including university professors, researchers, businessmen or managers, among others.

On Monday, the general director of the Company, Celina Pérez Casado, made a special mention of the people who have stood out for this advisory work, thanking them for their “generous contribution” to the new entrepreneurs, she explains in a press release. the Junta of Extremadura.

Specifically, three recognitions have been awarded. The first of them to ‘The best mentoring practice: innovation and technological development in the company 2023’, for mentor Luis Felipe de la Morena, with experience as general director of Imedexsa and president of several business organizations, and his mentee, Juan Sebastián Caso Rodríguez, expert in technological solutions adapted to the needs of the client, who from the Extremaduran town of Llerena aims to increase the turnover of Extremaduran companies through technology.

The second of the recognitions has been for the ‘Best marketing strategy 2023’ by the mentor Cristina Rivera Martín, director at Alzabrand, expert in corporate identity creation, industrial packaging, communication and social media campaigns, and her mentee, Celia Canchado Carballo, an expert consultant in Marketing and Communication, who from the Badajoz town of Montijo aims to make companies known and help them position themselves in a global market through their specialized services.

Finally, the best practice of ‘Economic resource management 2023’ has been recognized for the mentor Cristina María Alonso Blanco, director of ‘Empresas en Positivo’, a company specialized in economic management services in the company, and her mentee, Mayte Castellano Viteño, coach and specialist in integrative nutrition, whose project aims to help people improve their health and quality of life from the city of Badajoz.