Elections are no longer won at rallies, they are won on social media. In the constant trickle of achievements made by those in the city power and in the criticisms of this work by the opposition. In this task, the network that is having the most success –in terms of number of followers– for the four main candidates for Mayor of Lugo is Facebook.
Among all of them –Lara Méndez, Elena Candia, Rubén Arroxo and Olga Louzao– there are 16,040 people among followers and friends compared to the 11,074 they have in Twitter and 7,239, in Instagram.
At the head of the three nets, is the mayoress with 6,263 followers on Facebook; 3,967, on Instagram (she is the candidate who publishes the most on this network, the most followed by young people), and 3,935, on Twitter. In total, they add up to a figure of 14,165 followers.
below figure Rubén Arroxo, with an audience of 9,228 people on the three networks. Specifically, the candidate for BNG has 4,951 friends on Facebook; 3,030, on Twitter, and 1,247, on Instagram.
In third place is the candidate for the PP, Elena Candia, with a total of 7,955, among friends and followers in the three networks. On Facebook, he has 3,627 friends; on Twitter, 2,816, and on Instagram, only 1,512.
The mayor of citizens, Olga Louzao, brings together just over 3,000 (3,005, specifically) people who follow their profiles on networks. On Facebook, add 1,199 friends; on Twitter, 1,293, and on Instagram, 513.
On the other hand, with regard to interest in other netizensElena Candia takes the cake, with 1,993 people who are followed on Twitter and Instagram (the majority, on Instagram, 1,424 people, compared to 569, on Twitter).
After Elena Candia, it is located lara mendezwhich has contact with 1,903 people, the majority on Instagram (1,275), with a great difference over the other networks (584, on Twitter, and only 44, on Facebook).
In the number of Internet users they follow, Olga Louzao is in third place, with a total of 1,059 (790, on Twitter, and 269, on the Instagram network). And, in last place among the mayors is Rubén Arroxo, with 967 profiles, of which 491 are on Twitter and 476 on Instagram.
As regards the other three candidates for We can, United Left y Vox –Ximena Cheda, Chus Rodríguez and Sonia Teijeiro–, the one with the most presence in networks is the latter, with 1,504 followers on Twitter and 584 on Instagram. She is followed by Ximena Cheda with 430 friends on Facebook and 177 on Instagram. The one with the least activity on the networks is Chus Rodríguez, with only 53 followers on Instagram.
