“With a new program it can go in any direction. Before the start, we certainly took into account that “The masked singer” could pass under the radar, ”says Olivier Deprez, executive producer at production house Fremantle.
“We only knew for sure after episode 1, which attracted just under a million viewers live. But that the program would evolve like this: we had not expected that in our wildest dreams. ” A second season therefore seems a certainty. “The preparations have not officially started yet, but there are plenty of ideas in the editorial office, both in terms of costumes and participants.”
The corona measures are not the only explanation for the success, Deprez says. “The viewing figures already peaked before the lockdown. I see 3 statements: “The masked singer” is complex-free family entertainment that brings the whole family together in front of the television. Also the younger generation, for whom interaction via social media during the show is essential. Second, there is the power of the secret: “Something is happening on TV and you are not allowed to know what”. No theory is too crazy, and everyone can participate from the comfort of their home. And third, we invest in a visually beautiful show, with striking costumes, fine music and acts that are talked about. ”
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