WILMINGTON, Delaware–(BUSINESS WIRE)–November 15, 2022–
The LYCRA company, a global leader in the development of innovative and sustainable fibers and technology solutions for the apparel and personal care industries, today announced the launch of LYCRA ® naturalFX™ technology, a patented textile finishing process for 100% cotton knitwear engineered for mass market applications. The in collaboration with HeiQa leading industry supplier of performance-enhancing finishing technologies, is the latest example of both companies’ ongoing efforts to bring more innovative and sustainable textile technologies to consumers around the world.
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The LYCRA Company and HeiQ introduce new LYCRA® naturalFX™ technology that provides durable comfort, stretch and fit for 100% cotton knitwear. (Photo: Business Wire)
LYCRA ® naturalFX™ technology, powered by HeiQ, refines cotton knitwear to address various consumer concerns and improve overall consumer comfort. The technology gives the 100% cotton knitwear long-lasting elasticity, a good fit and a softer feel than traditional knits.
Even after repeated washing and wear, LYCRA ® naturalFX™ technology ensures that the knitwear retains its shape, extending the life of the garment and potentially reducing its environmental impact.
“LYCRA ® naturalFX™ technology improves the stretch and recovery of cotton knitwear in a durable way with an excellent soft feel,” said Nicolas Banyols, Chief Commercial Officer of The LYCRA Company. “This groundbreaking innovation not only improves the performance of traditional 100% cotton knitwear, but is also easy to implement in mills as it does not require investment in new equipment. We appreciate HeiQ’s technical expertise and look forward to working well together to bring this technology to market.”
All knitwear made with LYCRA ® naturalFX™ technology can be submitted to The LYCRA Company laboratories for quality control, in order to ensure maximum customer benefit, including comfort, breathability and lasting fit. The new logos incorporate the two brands of LYCRA® and HeiQ and are supported by customizable POS materials with both brands and the motto “In Sync with Nature’s Rhythm” (in tune with the rhythm of nature), also available for the brand booths and resellers.
The LYCRA Company is leading the commercialization of the technology and HeiQ will support the market launch through its network of brands and produce and sell the finish directly to textile mills. Leverage HeiQ’s proven global engineering services to ensure optimized performance.
“Combining The LYCRA Company’s expertise in elastic fibers with HeiQ’s renowned innovation in chemical finishing of fabrics has created a truly unique value-added technology that enhances the performance of cotton knitwear,” added Mike Mordente, Head of Textiles by HeiQ. “I am confident that LYCRA ® naturalFX™ technology will create a new generation of garments with improved stretch and recovery properties for comfort and durability.”
About the LYCRA company
The LYCRA Company develops and manufactures fibers and technology solutions and innovations for the apparel and personal care industries. Headquartered in Wilmington, Delaware, USA, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, sustainable solutions and unparalleled marketing support. The LYCRA Company owns leading consumer and retail brands such as: LYCRA ®, LYCRA HyFit ®, LYCRA ® T400 ®, COOLMAX ®, THERMOLITE ®, ELASPAN ®, SUPPLEX ® and TACTEL ®. The LYCRA Company’s legacy dates back to 1958, when the original spandex fiber, LYCRA ® Fiber, was developed. Today, the company pursues the goal of increasing the value of its customers’ products through innovative developments that meet consumer demands for greater comfort and lasting performance. For more information, see www.thelycracompany.com.
LYCRA ® is a trademark of The LYCRA Company.
About HeiQ
Founded in 2005 as a spin-off of the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is listed on the Main Market of the London Stock Exchange (LSE:HEIQ). HeiQ is at the forefront of textile and material innovation, developing some of the most effective, durable and high performance technologies on the market today. HeiQ is committed to improving the lives of billions of people through groundbreaking textile and material innovations. Combining three areas of expertise – scientific research, specialty material manufacturing and consumer goods branding – HeiQ is the ideal innovation partner to create differentiating and sustainable products and generate added value at the point of sale. With its 14 subsidiaries, 7 production sites and 7 R&D centers, HeiQ now employs 240 professionals. The company has a total capacity of 45,000 tons of specialty chemicals annually and supplies more than 1,000 industrial customers in over 60 countries. HeiQ’s consumer goods and medical devices are now available in 56 countries. For more information please visit www.heiq.com.
HeiQ is a trademark or registered trademark of HeiQ Materials AG.
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original version on businesswire.com look at:https://www.businesswire.com/news/home/20221115005096/de/
CONTACT: Karie J. Ford
[email protected] Jorge Fiens
KEYWORD: DELAWARE UNITED STATES NORTH AMERICA
SECTOR KEYWORD: TEXTILE SUSTAINABILITY MANUFACTURING ENVIRONMENT
SOURCE: The LYCRA Company
Copyright BusinessWire 2022.
PUB: 15/11/2022 05:00 / DISC: 15/11/2022 05:02
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