Few watchmaking firms have maintained such a close relationship with the world of cinema as it has Rolex throughout history. His watches have played their own role on the wrists of legendary characters such as the Submariner de Sean Connery in his first appearance as James Bond en Doctor No (1962) or that of Marlon Brando en Apocalypse Now (1979). A relationship that currently transcends the screen and has acquired an important role in the preservation and dissemination of cinematographic art, promoting its excellence and celebrating its advances by accompanying living legends and emerging talents through various actions.
An extensive background and a consolidated presence in the world of cinema that in the 94th edition of the Oscar awards It materialized in the form of an exclusive waiting room in which the actors enjoyed the moments prior to the gala. The Greenroom It is the prelude to the Oscars, a space for fraternization where nominees and presenters meet before and after going on stage. All one immersive experiencea for which Rolex designs an original decoration every year. The 2022 edition of this space paid tribute to the alliance between cinema and the art of watchmaking.
Rolex y Hollywood
Hollywood and its main studies served as inspiration for this year’s theme. An art deco-style mural turned different elements of Rolex watches into mosaics that reproduce the skyline of the movie mecca: The Angels. This ode to the art of watchmaking took the form of decorative elements that symbolize well-known movie sets – Hollywood, the Academy and the Academy Museum of Motion Pictures – and adorns them with some of Rolex’s most distinctive visual and distinctive features: indexes, hands and fluted bezels.
To create the replicas of these scenarios, the artisans of the Rolex Design Department sculpted the pieces one by one and then encased them in leather. “The meticulousness that goes into making a Rolex watch, the attention we pay to the smallest detail, and our constant pursuit of excellence are present in the Greenroom. All of this reflects the subtlety, precision and magic of cinema,” he explains. Arnaud Boetschdirector of the Rolex Communication and Image Department.
The exclusive watchmaker, in its capacity as host of the
nominated and nominated in the Greenroom, He participated in those moments of intense emotion that some of the best cinematographic artists experience, both before and after the awards ceremony.
In the year 2017, Rolex sealed its association with the highest authority in the film industry: The Academy of Motion Picture Arts and Sciences. The Academy’s mission is to promote excellence in cinema, preserve its legacy for future generations, stimulate the imagination, and recognize and disseminate the universal values of cinema. This long-term partnership represents the convergence of values shared by Rolex and the cinematic arts. Rolex has become an Exclusive Watch of the Academy of Motion Picture Arts and Sciencesen Proud Sponsor of the Oscars y en Exclusive Sponsor de la ceremonia de los Governors Awards.
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