“The Lufthansa brand has not suffered”

Carsten Hoffmann is responsible for the brand experience at Lufthansa – and therefore marketing

– A little more than six months ago, Carsten Hoffmann was in charge of Lufthansa Marketing Taken over by Benita Struve. The manager, who has spent his entire career with the airline, started his new job in Lufthansa’s greatest crisis. Nevertheless, he has not lost his optimism, on the contrary: In an interview, Hoffmann makes no secret of the situation at Lufthansa, but sees the conditions for a successful restart from the brand’s point of view. –