The Louvre, Boss, Lego… The 10 marketing ideas of the week (November 13 to 17)

Boss Parfums is coming to Fortnite

Boss Parfums has decided to make a big splash for the 25th^e anniversary of its Boss Bottled perfume. Riding the gaming trend, the brand has created an immersive experience, a personalized island called “Be Your Own Boss” in the video game Fortnite. “As the popularity of the game continues to rise, this is the perfect opportunity for Boss Parfums to turn players into fans and delight them by playing on an authentic and original island within Fortnite,” comments Karole Stanislas, Vice-President of International Marketing at Hugo Boss Parfums within the Coty group. On this island, players begin their journey in a brightly lit lobby, where four Boss Bottled signature flavors are on display front and center. The screen switches from one bottle to another before selecting one at random. Players are then transported to a cityscape. At this point, the game begins… and ends when the player, the “Boss”, reaches a spark at the top of the bottle. The other players, “hunters”, must prevent him from achieving his goal by deploying non-violent tactics, ranging from summoning witches – who modify the configuration of the game – to throwing comical objects, such as disco balls that force the Boss to dance. The player only has 10 minutes to complete his quest.