The health crisis has revealed a growing interest of households in local products, which have proven to be invaluable for making the stars of containment such as bread, or cakes. It is in this context that the Sur le Champ! Platform, usually reserved for food professionals, had shown responsiveness by opening up to individuals, in the form of drives and deliveries around Chartres.
The platform On the field! connects local producers to food professionals in Eure-et-Loir
Since then, the deconfinement, followed closely by the summer vacation, has certainly slowed the craze, even if it is still premature to draw any conclusions.
Collective catering
The time is nonetheless to draw up a first assessment for the Scic Sur le Champ! on the occasion of the general meeting. “For a year and a half we have started a lot of things, and we have not yet achieved our objectives”, introduced Éric Thirouin, president of the Chamber of Agriculture of Eure-et-Loir.
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The logistics platform for local products Sur le Champ! opens to individuals in Chartres
In 2024, the objective is indeed to reach € 500,000 in annual turnover. For the current financial year, it is € 243,000. With very real room for maneuver, especially in the collective catering niche, the platform’s development prospects are intact despite the health crisis. Also, deployment in Eurelian territory and in neighboring departments is underway, in particular through new points of sale with the opening of Gamm Vert stores.
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Aurélie Toutain, in charge of sectors, diversification and innovation in the Chamber of Agriculture, explains:
“We have an average of thirty to forty professional clients per month. Regarding the products offered, we have a fairly complete range, the origin of which is mainly from Eure-et-Loir. But some products are missing, hence the need to look for them outside the department. “
Aurélie Toutain (in charge of the sectors, diversification and innovation mission within the Chamber of Agriculture)
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For the drive part, intended for individuals, the challenge is to build customer loyalty and revive those who have registered. The objective is also to highlight that this is not a drive like any other but a real opportunity to easily source local and seasonal products. But for the producers, certain brakes were raised, enough to tarnish this first assessment while inviting the Scic to remedy the problems raised.
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For one of the market gardeners on the platform, the viability of this marketing method is compromised if the cost of transport is not offset by the level of orders, as well as their regularity. Enough to get the Scic to think about the organization of the collection of products on the territory. The commitment of professional buyers in terms of volumes is one of the other avenues mentioned.
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