The ‘Letizia effect’ extends to Leonor, a sales success for brands

08/08/2022 – 13:05 Updated: 08/08/2022 – 14:08

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Have passed just sweet hours since the Queen could be photographed going out to dinner with her two daughters, Princess Leonor and Infanta Sofía, and her mother-in-law, the Queen Emeritus. Last night we echoed in Vanitatis the looks of Letizia and her daughters, all of them wearing Zara minidresses, and we verified that the new models of the consort and the heiress were still for sale on the website of the Spanish firm at a price of 29.95 euros each. Not so the dress of the infanta Sofía, which was from the Zara collection last summer.

But at this time there is no more not a single item available, they have flown each and every one of the sizes, both of Letizia’s dress and that of her daughter Leonor. Early risers still found some loose sizes early this morning, especially in the smallest sizes. But at noon Zara no longer had the link accessible where the photos and characteristics of the garment worn by the Queen could be found. At that time, the Princess’s dress was still on the company’s website, but there was no size available for sale.

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A dazzling success that is not the first time it has happened, since there are many followers who have Letizia as a fashion reference and more and more to their daughters, who follow in his footsteps in matters of styling. She already happened to the infanta Sofía when she attended the Princess of Girona Awards with a set of the firm Bruna with an oversize top and ecru pants, which three days later was practically sold out with only a few loose sizes available and few stock items for sale.

But if it was already successful then, the impact is much more noticeable when the Queen and her daughters buy low cost garments accessible to all pockets and well-known firms such as Zara or Mango, of which they are loyal followers. Spanish brands that fashionistas know very well and who know that they either hurry up or they won’t have any choice, as happened on this occasion with the dresses of Letizia and Leonor. Each of them was only 30 euros and that’s a very affordable price For almost anyone who wants to be inspired by a royal and dress like her, knowing that behind them they have a team of stylists who take care of every detail they choose.

If you have not yet seen what those outfits are that have swept the city in a matter of hours, we will tell you that the design that the Queen wore was a shirt cut dress and long sleeves with a flattering white and pink print. A minidress with which Letizia could show off her brown legs that incorporated a contrasting belt and that this Sunday night the Zara website was selling on her website. But the ‘Letizia effect’ did its thing again and this time she also infected her daughter, since not only Felipe VI’s wife is a great claim of fashion brands that she chooses for her looks, but her daughters faithfully follow in her footsteps.

The dress of the Princess of Asturias was of a bright blue color with white floral print. A mini shirt dress that Zara has sold until this morning on its website made of cotton with a lapel collar and a V-neckline. With three-quarter sleeves falling below the elbow, front button fastening and a belt in the same fabric as the garment, the design ends with a ruffle on the bottom which gives it movement.

And it is that what the Queen and her daughters wear is analyzed by the media with a magnifying glass, both national and international, as well as by many fashion experts. And there are many people who achieve that ‘Letizia effect’ that we can now say that both Leonor and Sofía have also inherited. An effect that is also achieved Kate Middleton and Meghan Marklethat when they wear a garment it is sold out within a few hours, especially if they have an affordable price and can be found in well-known fashion stores.

But also in the most exclusive and even small firms, there are many times that they have noticed this effect called and even even the web has collapsed. Something that happened to firm Lola Liwhich experienced a hurricane after Letizia premiered one of her designs for the opening of the new season of the Teatro Real in September 2019. The same thing happened to the jewelry firm Karen Hallam, designers of the ring that the Queen does not take off of your index finger.

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Have passed just sweet hours since the Queen could be photographed going out to dinner with her two daughters, Princess Leonor and Infanta Sofía, and her mother-in-law, the Queen Emeritus. Last night we echoed in Vanitatis the looks of Letizia and her daughters, all of them wearing Zara minidresses, and we verified that the new models of the consort and the heiress were still for sale on the website of the Spanish firm at a price of 29.95 euros each. Not so the dress of the infanta Sofía, which was from the Zara collection last summer.

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